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Villeroyboch

Marketing Specialist Bathroom & Wellness Italy

Milano

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hirly's read of this role

Role family
Marketing
Seniority
Mid level
Country
IT
Work mode
On-site / unstated
First seen by hirly
1 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

Shape & Create - And make it happen!

The Villeroy & Boch Group with its Ideal Standard brand is one of the world's leading manufacturers in the ceramics and lifestyle sector. With our innovative and stylish products from the Dining & Lifestyle and Bath & Wellness segments, we have been creating moments and rooms to feel good in since 1748. Our success is based on the passion, design expertise and innovative strength of our more than 13,000 employees in 42 countries.

Want to become part of us? #shapeandcreate

The Marketing Specialist for the Italian market will drive the achievement of company objectives by executing the centrally defined marketing strategy for brands V&B and Ideal Standard.

Key responsibilities include optimizing product distribution, and leveraging marketing tools to meet short, medium, and long-term targets.

Main Responsibilities :

  • Marketing Budget Management : Manage allocated marketing budget, ensuring efficient use of resources and compliance with spending limits and approval protocol.
  • Partner with Brand Manager and portfolio managers (PM) to ensure the execution of the channel plan is in line the brand and portfolio plan.
  • Execute based on process, toolkits and brand guidelines provided by the Central Brand & Communication team through optimising spend and deliver healthy ROI.
  • Identify the most relevant POS of our customers through a structured process of segmentation.
  • Collaborate with Sales Team (Internal & External) on display management in order to accelerate products visibility.
  • Analyze results and ROI of any Channel impacted by display program.

Required:

  • Experience 2-3 years within the role
  • Fluent Italian and English language, both spoken and written.
  • Strong influencing and negotiation skills to partner and engage distributors, channel partners and cross-functional stakeholders.
  • Project management.
  • Budget Management.
  • Ability to travel North of Italy

Think outside the box with us! #shapeandcreate

Original posting on Villeroyboch's site ↗

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