Marketing Team Lead (Candidate) - Energy Division

Job Description:

Business Overview

Rakuten is Japan's largest marketplace and Internet ecosystem, offering a wide range of more than 70 services, including e-commerce, travel, banking, fintech, food delivery, golf, insurance, instant messaging, and mobile networking. Rakuten offers more than 140 services worldwide, of which Communications & Energy Company is the division that operates the cell phone business and other telecommunications and electric energy-related businesses.

Please see below for a list of Communications & Energy Company's services*.

https://corp.rakuten.co.jp/about/company/communications_energy.html

Department Overview

As a retail electricity provider of the Rakuten Group, Rakuten Electricity provides "Rakuten Denki," an electricity service for general households, and "Rakuten Gas," a city gas service. Rakuten Electricity is expanding its services to become the No. 1 new electric power company by providing a safe, convenient, and affordable experience close to its users.

The service features a simple design with a basic charge of zero yen and a single metered charge based on the amount of electricity used, instead of the complicated and difficult electricity rate plans of the past. The service allows customers to receive Rakuten points based on their electricity bills and to pay their electricity bills with the points.

Furthermore, the digitization of the energy field is expected to continue in the future, including the digitization of electricity meters, the development of mobile communication technology, and the spread of IoT and AI. With the spread of distributed power resources such as solar power generation, storage batteries, and electric vehicles, virtual power plants (VPPs) can be used to control and optimize power supply and demand, bundle power sources generated by each household, and mutually trade power. I can also imagine a future where this is done. Against this backdrop, we aim to establish a new power platform by leveraging Rakuten Group's IT technology and big data.

Position:

Why We Hire

We are expanding our team. Driven by stable and continuous revenue growth, we are looking to accelerate our expansion and reach new heights.

Position Details

- As a leader candidate, you will be responsible for leading digital marketing activities both within and outside the Rakuten Group for "Rakuten Denki."

Key Responsibilities

- Data Analysis & Planning: Analyze big data and member data within the Rakuten Ecosystem to develop strategic plans.

- Internal Alliances: Drive alliances and promotional collaborations with other services across the Rakuten Group.

- Digital Advertising: Direct in-house digital advertising efforts, including search, SNS, and display ads.

- Performance Management: Set KPIs and analyze performance to propose data-driven improvements.

- Team Management: Manage, support, and evaluate team members.

- Talent Development: Provide training and educational support for team growth.

- Why Join Us? (Benefits & Growth Opportunities)

Unique Marketing Experience: Gain unparalleled experience by leveraging a combination of Rakuten Group's massive big data and utility (electricity) data.

Business Scale & Expansion: Rakuten Energy currently operates at a scale of tens of billions of yen. We aim to reach the next phase of growth by strengthening alliances and marketing across the Rakuten Group.

High Impact & Decision Making: As renewable energy expands in Japan, you will be involved in critical, high-level decision-making that will shape the next few years of the energy sector—a vital domain for the Rakuten Group.

Work Environment

Marketing Team

Number of members: 3

1 manager, 2 team members

Mandatory Qualifications:

- At least 5 years of experience in digital marketing

Desired Qualifications:

- Marketing experience in the electric power or gas industries

- Experience managing advertising agencies while working at a corporate client, or experience working at an advertising agency (including hands-on experience with ad technology)

- Experience optimizing landing pages and user funnels, as well as conducting A/B testing and multivariate analysis

- Business-level English proficiency

#business #marketing #PR #communicationsandenergy #RakutenEnergy

Languages:

Japanese (Overall - 4 - Fluent)