Marketing Tech senior Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Tech senior Lead based in United States.

• This role is a senior marketing technology position focused on Customer Journey Analytics and digital experimentation.
• You will bridge data analytics and web and app engineering teams, translating business and analytics needs into clear technical specifications.
• The position combines solution design, data architecture, analytics implementation, and quality validation across a complex digital ecosystem.
• You will own Customer Journey Analytics connections and data views while expanding the platform with new data sources and reporting capabilities.
• You will also lead Adobe Target experimentation, including test setup, audience definition, traffic splits, and A4T reporting.
• The role offers significant ownership, international collaboration, and exposure to modern analytics, automation, and cloud-native technologies.
• It is well suited to a technically minded professional who thrives in agile environments and can turn complex requirements into reliable, scalable solutions.