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ADscholars

ORTB Publisher - Business Development Executive

Bangalore, India · Mumbai, India

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hirly's read of this role

Role family
Sales
Seniority
Mid level
Country
IN
Work mode
On-site / unstated
First seen by hirly
23 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

  • Identify and onboard direct publishers and app developers with ads.txt/app-ads.txt compliant inventory.
  • Build a strong pipeline of quality web and in-app programmatic supply across global markets.
  • Verify publisher authorisation, inventory quality, traffic sources, GEOs, formats, and scalability before onboarding.
  • Manage publisher outreach, commercial negotiations, onboarding, and ongoing relationship management.
  • Coordinate with technical and operations teams for ORTB endpoint integration, testing, and scaling.
  • Ensure compliance with ads.txt/app-ads.txt, sellers.json and SupplyChain Object (schain) requirements.
  • Negotiate competitive commercials and payment terms while maintaining sustainable margins.
  • Grow existing publisher relationships and continuously identify opportunities to increase quality traffic and revenue.
Original posting on ADscholars's site ↗

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