Partnerships Lead - DMO

Change the way the world travels

Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours.

Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step.

Team mission

Supply Marketing turns suppliers into long-term partners by owning the B2B marketing funnel from first touch to loyalty — exciting, engaging, and enabling them to grow with us. For example, we run joint campaigns with top suppliers and promote them across a mix of internal and external marketing channels. By providing exposure and helping suppliers with their business needs, these campaigns are a powerful way for GetYourGuide to strengthen strategic relationships and can be leveraged to negotiate better commercial terms.

We’re looking for a Partnerships Lead, NEA with a strong emphasis on Japan (and surrounding markets such as China, South Korea, and Taiwan depending on scope). This role sits at the intersection of B2B partner marketing, strategic supplier growth, and cross-functional execution , with a focus on building high-impact programs for priority suppliers and navigating the unique needs of the Japanese market.

A core part of the role is owning the destination / DMO partnership motion in Japan : securing external sponsorship funding and translating destination partnerships into measurable growth (GMV uplift and accelerated supply onboarding), leveraging tourism boards and public-sector stakeholders as strategic multipliers for GetYourGuide.

This is a senior individual contributor role with high ownership, visibility, and partner-facing responsibility.

Your mission

Own the NEA supply marketing strategy with a strong focus on Japan — adapting global supply marketing strategy to local market dynamics, partner needs, and growth priorities.

Build and maintain strategic relationships with top attractions, tour operators, and key ecosystem stakeholders — including government agencies / destination bodies / tourism boards where relevant.

Develop and manage a destination/DMO partnership pipeline to secure external sponsorship support that subsidizes customer acquisition and drives GMV volume for GetYourGuide.

Create, pitch, negotiate, and execute joint marketing initiatives (e.g., co-marketing campaigns, seasonal demand pushes, product launches, always-on visibility packages), ensuring win-win outcomes for GetYourGuide and partners.

Partner closely with Sales / Supply leadership to support supplier acquisition and development efforts — using marketing and destination partnerships as levers to unlock strategic relationships, improved commercial terms, and faster onboarding pathways.

Convert destination partner relationships into scalable supply acceleration (e.g., one-to-many onboarding initiatives, warm introductions, whitelists, and partner-enabled lead generation).

Lead end-to-end program execution by working cross-functionally with campaign managers and internal marketing teams to deliver initiatives on time and to a high quality bar.

Develop high-impact narratives and presentations — translating partner goals into compelling proposals supported by clear value propositions and measurable outcomes.

Track performance and iterate: define success metrics, report on results, and continuously improve programs based on insights and partner feedback.

Your toolkit

7+ years of experience in B2B marketing, partnerships, business development, sales, supplier/account management, or strategic programs (agency experience considered if you’ve led complex partner programs).

Fluent in Japanese and English . You can confidently present, negotiate, and build trust in Japanese business settings.

Critical: hands-on experience working with Japanese businesses in Japan (not only with overseas branches). You understand local business norms, relationship-building, decision-making processes, and the nuances/unspoken rules—especially in public-sector contexts.

Demonstrated experience building and scaling partner marketing programs (co-marketing, joint business plans, go-to-market initiatives, partner enablement, etc.).

Highly preferred: experience working with government agencies, tourism boards, municipalities, public-sector bodies, or similar — ideally involving procurement processes, formal partnerships, tenders, or multi-stakeholder governance.

Commercially sharp and outcome-driven: comfortable building a pipeline, negotiating funding/value exchange with senior stakeholders, and translating partnerships into measurable growth outcomes.

Strong stakeholder management: you can align Sales, Marketing, Product, and Ops around shared outcomes.

Strategic (think 6+ months ahead) but hands-on and execution-oriented.

Excellent communication, negotiation, and storytelling skills; comfortable influencing without authority.

Analytical and impact-driven: you care about measurable outcomes and can translate insights into action.

Familiarity with the Japan travel / attractions / tours landscape is a strong advantage.

Extras that give you an edge

Experience in digital marketing (paid, CRM, onsite merchandising, performance measurement) and/or brand marketing.

Experience with enterprise-level attractions (museums, observation decks, theme parks), transportation-linked experiences, or large tour operators.

Experience operating across multiple NEA markets beyond Japan.

How we’ll make your career journey extraordinary

Annual personal growth budget and mentorship programs for continuous learning and development

Work from anywhere in the world for 30 days per year

A hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time.

Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events

Monthly transportation and fitness budget

Discounts for you, your friends, and family on GetYourGuide activities

Language reimbursement program

Health and wellness benefits

And more…

How to apply

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘ how we hire ’ and ‘ life at GetYourGuide ’. If you have any further questions, please don’t hesitate to get in touch at [email protected] .

We’re an equal opportunities employer

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.

#LI-Hybrid

世界の旅のあり方を変えよう

GetYourGuideの一員として、世界中の人々を忘れられない旅行体験へとつなぐ旅に参加しませんか。何百万人ものユーザーが、信頼できるユニークなアクティビティを求めて私たちを利用しています。それを支えているのは、すべての旅を特別なものにするという私たちのコミットメントです――それはあなた自身の旅も含まれます。

探究心あふれる仲間たちとともに、自分の可能性を広げる準備はできていますか？ベルリン本社、またはニューヨークからバンコクまで世界各地の拠点で、あなたにぴったりのポジションを見つけてください。最初の一歩は getyourguide.careers から。

チームのミッション

サプライマーケティングは、サプライヤーを長期的なパートナーへと変えることを目的とし、最初の接点からロイヤルティに至るまでのB2Bマーケティングファネル全体を担います。魅力的で、エンゲージメントを高め、サプライヤーが当社とともに成長できるよう支援します。

例えば、主要サプライヤーとの共同キャンペーンを実施し、社内外の多様なマーケティングチャネルを通じてプロモーションを行っています。サプライヤーに露出機会を提供し、ビジネスニーズを支援することで、これらのキャンペーンは戦略的関係を強化し、より良い商業条件の交渉にもつながる重要な手段となります。

現在、日本を含む北東アジア地域のパートナーシップリードを募集しています。特に日本市場（および必要に応じて中国、韓国、台湾など周辺市場）に重点を置いたポジションです。本ポジションは、B2Bパートナーマーケティング、戦略的サプライヤー獲得、部門横断的な実行の交差点に位置し、戦略的なパートナー向けのプログラム構築と、日本市場特有のニーズへの対応に注力します。

本ポジションの重要な役割の一つは、日本におけるDMO（観光局）パートナーシップの推進です。外部スポンサー資金の確保や、観光局・公共機関との連携を通じて、GMV（流通総額）の向上や掲載商品の拡充といった測定可能な成長へとつなげます。

本ポジションは、高いオーナーシップと重要度が高い、パートナー対応を担うシニアレベルポジションです。

ミッション（職務内容）

日本を中心とした北東アジア地域のサプライマーケティング戦略を策定・推進し、グローバル戦略を現地市場に