Performance Marketing Lead- App Growth

Job Description – Performance Marketing Lead

Key Responsibilities

• •Own performance marketing strategy and execution across relevant paid acquisition channels.
• •Manage budget allocation, bidding logic, targeting quality, and channel mix decisions with clear ROI discipline.
• •Build a strong experimentation engine across creatives, audiences, landing pages, funnels, and campaign structures.
• •Track and improve core metrics such as CAC, ROAS, payback, conversion rates, retention quality, and contribution to business growth.
• •Partner with product, design, and content teams to improve ad-to-funnel performance and growth efficiency.
• •Build clear dashboards, reporting cadences, and review mechanisms so performance is visible and decision-making is faster.
• •Identify what should be scaled, paused, fixed, or reallocated based on data rather than instinct.
• •If relevant, manage agencies, partners, or internal team members while still maintaining direct ownership of outcomes.

Core Areas of Ownership

• •Paid user acquisition and channel scaling
• •Performance reporting, attribution, and analytics
• •Creative testing and experimentation
• •Budget allocation and unit economics
• •Funnel conversion improvement
• •Performance marketing operating discipline

What Success Looks Like

• •Performance marketing becomes a dependable and scalable growth lever rather than a person-dependent capability.
• •Acquisition quality improves alongside better cost efficiency and sharper budget allocation.
• •Experimentation velocity increases and learnings are captured clearly.
• •Leadership gets reliable visibility into channel performance, trade-offs, and next actions.
• •The role creates stronger depth and accountability in performance marketing execution.

Candidate Profile

• •Strong hands-on performance marketing experience with measurable business impact.
• •Clear ownership of channels, budgets, reporting, and optimization decisions — not only coordination or vendor management.
• •Comfortable discussing attribution, conversion funnels, experimentation logic, and unit economics in depth.
• •Experience working in a fast-paced product, app, consumer internet, or high-growth environment is preferred.
• •Strong judgment on balancing scale, efficiency, creative quality, and learning speed.
• •Able to work cross-functionally and improve decision quality beyond just campaign operations.