Performance Marketing Manager – Google and Meta

Location: Remote | Full-Time

Department: Marketing

Reports to: Director of Marketing

About Kaizen Empire

Kaizen Empire is a fast-growing U.S.-based ecommerce company with a track record of generating over $80M in cumulative revenue — and we’re just getting started. With a 10-year vision to reach $100M in annual revenue , we’re deeply committed to continuous improvement in every aspect of our business: people, products, processes, and performance.

We operate across Amazon, Shopify, and emerging marketplaces , with a growing emphasis on building a high-converting direct-to-consumer engine. As we expand our digital reach, Meta and Google Ads are mission-critical levers for scalable, profitable growth. We’re looking for a performance marketer who thrives on ownership, innovation, and delivering measurable impact — someone ready to help us unlock the next level.

Role Summary

We’re looking for a Performance Marketing Manager – Meta & Google to lead and optimize paid acquisition efforts across Facebook, Instagram, Google Search, Shopping, and YouTube Ads . You’ll work closely with the Director of Marketing and Creative Team to execute our proven Meta Ads strategy , while also bringing your own Google Ads expertise to develop and scale that channel from the ground up.

As our first performance marketing hire , this is a hands-on, high-impact role — perfect for someone who thrives on ownership, data, and testing their way into performance wins.

Key Responsibilities

• •Execute and optimize a proven Meta Ads strategy , including campaign structure, testing methodology, and scaling framework.
• •Build and scale our Google Ads presence (Search, Shopping, YouTube) — bringing experience, structure, and innovation to a channel we’re just beginning to grow.
• •Manage full-funnel campaign execution across both platforms: prospecting, retargeting, and retention .
• •Maintain daily campaign hygiene: budget tracking, bid adjustments, audience refinement , and creative rotation.
• •Collaborate with the Director of Marketing and Creative Team to maintain a consistent pipeline of new ad creatives for testing and iteration.
• •Own the creative testing framework , including structured testing, performance tracking, and scaling winners.
• •Build and manage reporting using Meta Ads Manager, Google Ads, Shopify, and internal dashboards , with a focus on accuracy and actionable insights.
• •Analyze results independently and make data-driven decisions to optimize performance — no analyst needed.
• •Support landing page and funnel improvements through collaboration with CRO initiatives.
• •Stay on top of platform updates, algorithm changes, and creative best practices across Meta and Google ecosystems.

Scorecard Measurables

• •Platform ROAS (Meta & Google)
• •Customer Acquisition Cost (CAC)
• •Shopify Conversion Rate from Paid Media
• •LTV:CAC Ratio
• •# of New Creatives Tested Weekly
• •Weekly Performance Summary & Reporting Accuracy