Performance Marketing & SDR Executive – Remote

Company: Texora AI

Employment Type: Full-Time | Remote

Department: Marketing & Sales / Growth

Experience: 1–4 Years

Location: Remote – India / Global

Industry: AI | HR Tech | EdTech | Productivity SaaS | B2B Technology

About Texora AI

Texora AI is an AI-powered technology company building solutions across HR Tech, Recruitment, EdTech, Productivity, CRM, AI Agents and Business Automation .

We are looking for a Performance Marketing & SDR Executive who can combine digital marketing, lead generation and outbound sales to build a predictable B2B sales pipeline.

Role Overview

The candidate will be responsible for:

Marketing → Lead Generation → Prospecting → Qualification → Meeting Booking → Demo → Pipeline

This is a hands-on growth role requiring both performance marketing execution and Sales Development Representative (SDR) activities .

Key Responsibilities

• •Performance Marketing
• •Plan and execute campaigns on Google Ads, Meta Ads and LinkedIn Ads.
• •Generate qualified B2B/B2C leads for HR, EdTech, Productivity and SaaS products.
• •Manage campaign budgets, CPL, CAC, CTR, CVR and conversion performance.
• •Conduct audience, keyword and competitor research.
• •Create campaign briefs for creatives, videos, landing pages and ad copy.
• •Perform A/B testing of advertisements, audiences and landing pages.
• •Build retargeting and remarketing campaigns.
• •Monitor campaign performance daily and optimize campaigns.
• •Track leads from advertisement through CRM and sales pipeline.
• •Prepare weekly and monthly marketing-performance reports.
• •SDR / Business Development
• •Research target companies and decision-makers.
• •Build ICP and prospect lists.
• •Identify CHROs, HR Heads, Talent Acquisition Heads, L&D Heads, CEOs, Founders, CIOs, CTOs, Sales Heads and Business Leaders.
• •Conduct outbound prospecting through:
• •LinkedIn
• •Email
• •Phone
• •WhatsApp/business messaging where appropriate
• •Online communities and networking
• •Execute personalized multi-touch outreach campaigns.
• •Qualify prospects based on need, budget, authority, timing and business fit.
• •Schedule qualified discovery calls and product demos.
• •Follow up with prospects until the opportunity is handed over to the sales/closing team.
• •Maintain complete prospect and activity information in CRM.
• •Product Areas

The candidate will support lead generation and sales development for:

HR Tech

• •AI Recruitment
• •AI ATS
• •AI Interview
• •HRMS
• •Talent Management
• •Recruitment Automation
• •HR Analytics

EdTech

• •AI Learning
• •Student Skills Assessment
• •LMS
• •AI Education Agents
• •Career Readiness
• •Corporate Learning

Productivity

• •AI Productivity Tools
• •Task & Project Management
• •Workflow Automation
• •AI Agents
• •Business Automation

SaaS / Business Technology

• •CRM
• •AI CRM
• •CX Automation
• •AI Contact Center
• •Business Intelligence
• •Software & IT Services

Lead Generation Process

Research → ICP → Target Accounts → Decision Maker → Outreach → Engagement → Qualification → Meeting → Demo → Opportunity → Sales Handoff

KPIs

Marketing KPIs

• •Qualified leads generated
• •Cost per Lead (CPL)
• •Cost per Acquisition (CAC)
• •Click-through rate
• •Conversion rate
• •Landing-page conversion
• •Campaign ROI/ROAS
• •Marketing-qualified leads (MQLs)

SDR KPIs

• •New prospects researched
• •Qualified accounts added
• •LinkedIn connections
• •Emails/calls completed
• •Meaningful conversations
• •Qualified leads
• •Discovery meetings booked
• •Demo appointments
• •Sales-qualified opportunities
• •Pipeline generated
• •Follow-up completion
• •CRM data accuracy

Required Skills

• •Performance marketing fundamentals
• •Google Ads
• •Meta Ads
• •LinkedIn marketing
• •B2B lead generation
• •LinkedIn prospecting
• •Cold email
• •Cold calling
• •Lead qualification
• •Appointment setting
• •CRM management
• •Sales funnel understanding
• •Copywriting
• •Basic analytics and reporting
• •Excel/Google Sheets
• •Excellent English communication

Preferred Tools

• •Google Ads
• •Meta Ads Manager
• •LinkedIn
• •LinkedIn Sales Navigator
• •Google Analytics 4
• •Google Tag Manager
• •HubSpot / Zoho / Salesforce or equivalent CRM
• •Mailchimp / Brevo / Apollo or similar outreach tools
• •Canva
• •Google Sheets / Excel

Ideal Candidate

The ideal candidate is someone who can market, prospect, communicate and generate sales opportunities , rather than only perform social-media activities.

You Should Be Comfortable With

Find → Research → Connect → Engage → Qualify → Book Meeting → Follow Up → Generate Pipeline

Experience in SaaS, HR Tech, EdTech, AI, recruitment, software or B2B technology will be an advantage. Similar current SDR postings emphasize prospect research, senior decision-maker outreach, CRM management and qualified-meeting generation.

Experience

1–4 years in one or more of:

• •Performance Marketing
• •Digital Marketing
• •Inside Sales
• •SDR / BDR
• •Lead Generation
• •Business Development
• •SaaS Sales
• •EdTech Sales
• •HR Tech Sales
• •B2B Technology Sales

Education

Bachelor’s Degree In

• •Marketing
• •Business Administration
• •Commerce
• •Communications
• •Computer Science
• •IT
• •Engineering
• •MBA or equivalent

Relevant experience may be considered in place of a specific degree.

Working Style

• •100% Remote
• •Self-managed and target-oriented
• •Strong written and verbal communication
• •Comfortable working with international prospects
• •Ability to work independently
• •Data-driven approach
• •Strong follow-up discipline

Reporting

Reports To: Head of Growth / Sales & Marketing Manager

Works With

• •Marketing
• •SDR / Sales
• •Product
• •Customer Success
• •Content & Design
• •Leadership

Career Growth

Performance Marketing / SDR Executive → Senior SDR / Performance Marketer → Growth Manager → B2B Growth Lead → Sales & Marketing Manager