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Lifung

Product Innovation Designer

Hong Kong

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hirly's read of this role

Seniority
Mid level
Country
HK
Work mode
On-site / unstated
First seen by hirly
16 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

We pride ourselves in being at the forefront of Innovation when it comes to creating bespoke beauty solutions for our partners. If you want to transform and make waves in the beauty industry, and are looking for a company that is Innovative, Exciting, and Results Oriented with excellent Team Spirit, join us at Meiyume! Let us Empower Beauty for A Sustainable Future, together.

We are looking for curious, forward-thinking, and consumer-focused designers to help create the next generation of beauty packaging, accessories, bags, pouches, and lifestyle products.

This role goes beyond creating beautiful products. We are seeking designers who combine creativity, product intuition, consumer empathy, and technology curiosity to uncover emerging opportunities and transform ideas into meaningful product experiences.

You will work in a highly collaborative environment alongside design, sourcing, development, commercial, and innovation teams to imagine what is next for consumers, brands, and the beauty industry.

Key Responsibilities

Create Innovative Product Concepts: Generate fresh, meaningful ideas for beauty packaging, accessories, bags, pouches, and lifestyle products that delight consumers and strengthen brand experiences.

Understand Consumers: Explore consumer behaviors, aspirations, unmet needs, and emerging cultural shifts to identify opportunities for product innovation.

Translate Insights into Products: Transform brand strategies, consumer insights, and market opportunities into relevant, distinctive, and commercially viable product concepts.

Explore Materials & Product Experiences: Experiment with materials, finishes, constructions, colors, forms, and sensory experiences to create compelling product solutions.

Leverage AI & Emerging Technologies: Utilize AI tools and digital technologies to enhance trend research, concept generation, visualization, storytelling, and innovation discovery. Continuously explore new ways technology can accelerate creativity and uncover opportunities.

Develop & Communicate Ideas: Bring concepts to life through sketches, mood boards, renderings, mock-ups, prototypes, storytelling, and presentations.

Collaborate Across Functions: Partner closely with design, sourcing, product development, engineering, and commercial teams to refine ideas and translate concepts into feasible solutions.

Challenge Conventional Thinking: Be willing to question assumptions, explore alternative approaches, and bring fresh perspectives to both creative and business challenges.

Qualifications & Competencies

Consumer Empathy: You are naturally curious about people's needs, habits, frustrations, and aspirations. You understand that great products begin with understanding the people who use them.

Product Intelligence: You are fascinated by products, how they function, how they are made, and why consumers connect with them. You think beyond aesthetics and consider usability, desirability, feasibility, and value.

Innovative Thinking: You enjoy exploring new territories, connecting ideas from different industries, and identifying opportunities others may overlook.

Strong Aesthetic Sense: You possess a refined eye for color, proportion, materials, texture, detail, and visual storytelling.

Technology & AI Curiosity: You embrace emerging technologies and are excited by the role AI can play in the creative process. You actively explore new tools and ways of working to enhance creativity, accelerate exploration, and unlock new possibilities.

Excellent Idea Communication: You can clearly communicate concepts and creative thinking through sketches, mood boards, presentations, digital visualizations, prototypes, or any medium that effectively brings ideas to life.

Open-Minded & Collaborative: You enjoy sharing ideas, learning from others, embracing feedback, and working across diverse disciplines and cultures.

Learning Agility: You are a continuous learner who embraces change, seeks new knowledge, and adapts quickly in a fast-evolving creative and consumer landscape.

Commercial Awareness: You understand that successful design balances consumer desirability, brand relevance, manufacturing feasibility, sustainability, and business value.

Passion for Beauty & Lifestyle: You have a genuine interest in beauty, fashion, accessories, lifestyle products, culture, and emerging consumer trends.

Preferred Qualifications

Background in Industrial Design, Product Design, Fashion Accessories Design, Packaging Design, or related disciplines

Experience in beauty packaging, cosmetics, personal care, fashion accessories, handbags, or consumer products

Experience with 3D visualization

Experience in Rapid Prototyping

Experience with AI video generation and editing

Understanding of materials, manufacturing processes, product construction, or product development

Experience using AI-assisted creative tools such as ChatGPT, Copilot, Gemini, Midjourney, Firefly, Runway, or similar platforms

Interest in sustainability, circular design, and responsible material innovation

Experience working in cross-functional or multicultural teams

As an equal opportunity employer, we shall consider all applicants regardless of gender, age, religion, marital status, race, sexual orientation, disability, disease, pregnancy, or trade union and/or political affiliation, and disregard all factors deemed inappropriate by local law and the International Labor Organization’s Declaration on Fundamental Principles and Rights at Work.

Job Recruitment Privacy Notice

We value your privacy. Any personal data provided will be processed solely for recruitment purposes in accordance with applicable data protection laws, including the GDPR. For detailed information on how your data is collected, used, and protected, please review our Job Recruitment Privacy Notice .

If you do not hear from us within six weeks of the advertisement date, please consider your application unsuccessful.

Original posting on Lifung's site ↗

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