Product Marketing Manager (B2C Mobile Subscription SaaS)

Our client is a profitable, self-funded B2C subscription SaaS company operating primarily in the US market. Founded in France, the company has evolved from a browser-based product into a high-scale mobile subscription business generating approximately $1M monthly revenue.

The company operates with a lean, high-performance structure. The team is highly execution-focused, AI-driven, and deeply focused on monetization and unit economics.

They are now looking for a Product Marketing Manager to fully own and optimize monetization funnels, onboarding flows, paywalls, and subscription conversion mechanics across mobile and web products.

What makes this role interesting

Direct impact on revenue and core business metrics

Full ownership of monetization and subscription growth — no layers, no bureaucracy

Reports directly to the founder

Strong experimentation culture with fast execution cycles

Opportunity to work on high-scale US subscription products

Competitive compensation with strong performance-based bonuses

AI-first environment where automation and efficiency are core, not optional

Paid test task as part of the hiring process — we respect your time

What the company is looking for

This is a senior hands-on individual contributor role.

The company is NOT looking for:

Brand marketers

B2B SaaS product marketers

Content/lifecycle CRM specialists

Agency-only profiles

People managers disconnected from execution

Strategy-only leaders

Those looking for a stable 9-to-5 with a predictable routine

They are specifically looking for someone who personally owns and improves:

Funnels and quiz-based onboarding flows (quiz→paywall→subscription)

Paywalls and subscription conversion

Monetization mechanics and pricing hypotheses

A/B testing processes

ARPU and revenue-per-user metrics

Main responsibilities

Optimize onboarding funnels, quizzes, paywalls, and subscription flows

Increase ARPU/RPU and improve monetization performance

Launch and analyze A/B tests and experimentation initiatives

Improve conversion, retention, and subscription metrics

Collaborate with creatives, product, analytics, and founders

Develop and test pricing, offers, and monetization hypotheses

Analyze funnel performance and identify revenue growth opportunities

Work closely with acquisition and billing teams to improve overall unit economics

Ideal background

Strong preference for candidates with experience in:

B2C subscription SaaS

Mobile subscription products and consumer apps

High-scale consumer monetization environments

Fast-paced, high-ownership product companies

Must-have experience

5+ years of relevant experience

Strong hands-on experience with:

Mobile apps and subscription monetization

Quiz-based funnels and paywalls

Onboarding optimization

A/B testing and experimentation

ARPU / LTV / conversion optimization

Data-driven product growth

Active daily use of AI tools and agents — this is a hard requirement, not a nice-to-have

Full-time commitment, no side projects

Tools / platforms:

Amplitude, Firebase, Appsflyer, Mixpanel, or similar analytics stacks

Web to Wave or similar funnel/paywall platforms — nice to have

Interview process

Pre-screen with the recruitment team

Short call with the founder

Second interview with the founder

Interview with the business partner

Paid one-day test task (real data, under NDA)

Offer

Compensation & Setup

Remote

Full-time, from ~9:00 AM your local time (flexible)

B2B contract

Competitive compensation discussed individually + strong performance-based bonus structure

Eastern Europe preferred

Start: ASAP