Product Marketing Specialist

At ABB , we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Product Marketing Manager

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Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

The work model for the role is: #LI-Hybrid

This role is contributing to the Electrification Smart Power in Indonesia.

• You will be mainly accountable for:
• •Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• •Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• •Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
• •Executing annual marketing plan in collaboration with relevant division and/or product groups.
• •Developing business plans focused on driving business development for a defined market.

• Our team dynamics
• Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

Qualifications for the role

• •Bachelor's degree in Electrical Engineering, Marketing, Business Administration, or a related field.
• •Minimum 3–5 years of experience in product marketing, product management, business development, or sales within the electrical, industrial automation, or power distribution industry.
• •Strong knowledge of low-voltage electrical products, protection devices, switchgear, energy management systems, or related Smart Power solutions.
• •Proven experience in developing marketing strategies, managing product portfolios, and identifying business growth opportunities through market analysis.
• •Strong analytical, communication, presentation, and stakeholder management skills.
• •Ability to collaborate effectively in a cross-functional, multicultural environment and drive results through teamwork.
• •Fluent in English and Bahasa Indonesia, with proficiency in Microsoft Office and CRM/business analytics tools.

• What's in it for you?
• We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

• More about us
• ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers,
• low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability™ Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.

#ABBCareers #RunwithABB #Runwhatrunstheworld

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.