Regional Marketing Manager - Philippines

Responsibilities

Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts

Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Сontent specialists), setting the direction, removing blockers, and creating an efficient environment

Develop quarterly marketing plans for locally relevant strategies for Philippines and its client community

Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results

Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team's priorities

Serve as the key connection point between your local team and Global HQ - sharing market insights and coordinating on global campaigns

Requirements

4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry

Expertise in organic and partnership-driven acquisition in Philippines

Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM

Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI

Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends

Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track

Native Tagalog and fluent in business English for daily communication with the cross-regional teams

Will be a plus

Strong background in sourcing, auditing, and closing complex deals with Philippine influencers, financial bloggers, media contacts and local partners

Hands-on proficiency with mobile attribution platforms – AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection

Knowledge of financial advertising compliance in Philippines

Familiarity with AI and automation tools to support content and campaign production

We offer

15 paid vacation days per year

10 paid sick leave days per year

10 Public holidays

Medical insurance budget

Professional education budget

Language learning budget

Wellness budget (gym membership, sports gear and related expenses)