Swickard Auto Group
Sales Consultant
Redwood City, CA
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hirly's read of this role
- Seniority
- Mid level
- Stated salary
- $72,000 – $150,000 per year
- Country
- US
- Work mode
- On-site / unstated
- First seen by hirly
- 1 Oct 2026
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the posting
Description
Redwood City, CA | Land Rover | Jaguar | Luxury brand | Automotive experience preferred | Hospitality experience welcome | Sales experience welcome | Peninsula | Bay Area | Silicon Valley | Veterans encouraged to apply | $72,000 - $150,000+ OTE
IS THIS YOU?
You're a relationship-first sales professional who earns trust through preparation, honest guidance, and consistent follow-through -- guests feel genuinely served, not sold to
You have automotive sales experience -- or come from luxury hospitality, financial services, technology, or another consultative background -- and you're ready to represent a brand that Peninsula buyers choose deliberately
You want to build a long-term book of business in one of the Bay Area's most affluent and loyalty-driven markets, where the right consultant earns clients who come back for every vehicle and send their network
WHO WE ARE
Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.
Land Rover Redwood City serves a loyal, high-net-worth ownership community at the heart of the Peninsula corridor -- one of the most affluent and brand-conscious automotive markets in the Bay Area. Land Rover buyers here choose the brand for its capability, its heritage, and the ownership experience -- and they return to the consultants who match that standard with genuine knowledge, honest guidance, and a hospitality-first approach. Automotive experience preferred, but the right background from luxury hospitality, technology, or financial services transfers directly to this buyer profile.
WHAT YOU'LL DO
Welcome guests with genuine curiosity and warmth -- understanding what they want before presenting what we have
Guide guests through Land Rover's lineup with growing product knowledge and confidence -- connecting capability, design, and technology to what matters most to each buyer
Present vehicles and conduct test drives that bring the Land Rover ownership experience to life
Build and maintain a guest pipeline through consistent, disciplined follow-up and CRM use
Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
Meet monthly targets while maintaining strong guest satisfaction scores
Stay current on Land Rover's full lineup, technology features, and growing electrified offerings
Represent Land Rover Redwood City and Swickard's hospitality standard in every guest interaction
WHAT WE'RE LOOKING FOR
Automotive sales experience preferred -- candidates from luxury hospitality, financial services, technology, and high-end retail with strong consultative sales backgrounds are encouraged to apply
Genuine enthusiasm for the Land Rover brand -- capability, heritage, and design are real talking points with Peninsula buyers and the best consultants believe in them
Relationship-first approach -- you listen before you present and earn trust before you ask for the sale
Polished, professional presence -- Redwood City's Land Rover buyers are discerning and expect a consultant who matches their standard
Self-motivated with a consistent track record of follow-through and results
Comfortable with CRM tools and digital communication -- or quick to learn them
Valid driver's license with a clean driving record
Strong candidates have come from automotive, luxury hospitality, technology, financial services, and real estate. What they share is a track record of earning the trust of sophisticated buyers and following through without exception.
WHAT WE OFFER
OTE of $72,000 - $150,000+ annually
Paid Land Rover brand and product training from day one
Medical, dental, and vision insurance
Life insurance and supplemental coverage options
Paid time off and paid holidays
Clear career path -- strong Sales Consultants grow into finance, management, and leadership roles at Swickard
Employee vehicle purchase and service discounts
WHY LAND ROVER REDWOOD CITY
The Peninsula corridor is one of the most loyalty-driven luxury automotive markets in the Bay Area -- Land Rover buyers here are community-connected, and the consultant who earns their trust earns referrals that build a book of business without starting from zero every month
A high-net-worth buyer base that responds to consultants who know the product, respect their time, and follow through -- the skills that drive earnings here are transferable from technology, financial services, and luxury hospitality backgrounds
Land Rover's lineup -- Defender, Range Rover, Discovery, Sport -- attracts buyers who are genuinely passionate about the brand, making every guest interaction more rewarding for a consultant who shares that enthusiasm
Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, serve, and lead
Leadership that invests in your development and celebrates consultants who build lasting guest loyalty
If you're a relationship-driven sales professional ready to represent one of the world's most distinctive luxury brands in one of the Bay Area's most affluent and loyalty-driven markets -- we'd like to meet you.
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