Senior Director, Growth

Description

We are entering our next massive phase of growth. As demand for edge AI and intelligent automation skyrockets, we need a leader to shape our market presence, drive global demand, scale ecosystem partnerships, and establish SNUC as the category-defining platform for AI at the edge.

This isn't a role for someone who wants to inherit a machine. It's a role for someone who wants to build one.

The Mission

The next wave of AI won't run in the cloud. It will run at the edge. From military vehicles and autonomous robots to retail floors and critical infrastructure, the future demands split-second decisions with zero tolerance for failure.

SNUC Systems builds the rugged, modular, AI-ready compute platforms that power these mission-critical applications worldwide. Originally founded in 2015 as Simply NUC, we’ve evolved to dominate the edge AI infrastructure space.

Why Join Us?

• •Massive Scale: 950,000+ computing solutions deployed across 65+ countries.
• •Elite Trust: Our solutions support national tactical operations, border networks, aerospace facilities, and advanced industrial automation.
• •Our DNA: We do what others won't, saying yes to customization, speed, and complex hardware problems.

Position Summary

The Senior Director, Growth leads SNUC's Growth function and is responsible for market awareness, demand generation, product marketing, partner marketing, communications, and commercial insight.

Working closely with Sales, Channel, Strategic Alliances, Customer Success, and Revenue Operations, this role helps identify growth opportunities, strengthen market positioning, accelerate pipeline creation, and improve commercial effectiveness.

The successful candidate will combine strategic thinking with practical execution and be comfortable operating in a fast-moving, high-growth technology environment.

Essential Duties and Responsibilities

Strategic Growth & Commercial Planning

• •Develop and execute SNUC's growth strategy in alignment with company objectives and revenue priorities.
• •Contribute to go-to-market planning and commercial strategy as a member of the commercial leadership team.
• •Translate market intelligence into actionable growth initiatives, investment priorities, and commercial programs.
• •Provide executive insight on market trends, competitive dynamics, pipeline performance, campaign effectiveness, and future growth opportunities.

Market Intelligence & Commercial Insights

• •Develop a deep understanding of customers, markets, competitors, industry trends, and emerging technologies.
• •Define and maintain Ideal Customer Profiles (ICPs) and Ideal Partner Profiles (IPPs) to guide commercial decision-making.
• •Identify and prioritize target industries, customer segments, and strategic growth opportunities.
• •Provide actionable insight that helps the business prioritize customers, partners, markets, and investments.
• •Establish repeatable processes for competitive intelligence, market research, and commercial analysis.

Demand Generation & Pipeline Development

• •Lead demand generation programs across digital marketing, account-based marketing, partner marketing, field marketing, events, and targeted growth initiatives.
• •Drive measurable pipeline growth across SNUC's Sell-To, Sell-With, and Design-In go-to-market motions.
• •Ensure growth programs align with strategic priorities and revenue objectives.
• •Monitor, measure, and optimize campaign performance, engagement, and pipeline contribution through data-driven decision making.
• •Collaborate with Sales, Channel, Customer Success, and Strategic Alliance teams to maximize growth program effectiveness and pipeline conversion.

Product Marketing & Market Positioning

• •Own the company's product marketing strategy and market positioning framework.
• •Develop differentiated messaging that clearly communicates SNUC's value proposition to customers, partners, and the sales organization.
• •Support product launches and go-to-market initiatives through coordinated messaging, enablement, and market activation.
• •Ensure consistent positioning across sales, marketing, partner, and customer-facing activities.

Brand, Communications & Digital Strategy

• •Oversee corporate communications, digital strategy, website development, social media, public relations, and thought leadership initiatives.
• •Ensure consistent messaging, positioning, and brand representation across all external communications and engagement channels.
• •Strengthen market awareness, brand credibility, and industry visibility within target customer and partner communities.

Partner Marketing

• •Develop joint marketing programs in collaboration with Channel and Strategic Alliance teams.
• •Support co-marketing initiatives that increase awareness, engagement, and pipeline creation.
• •Help strengthen SNUC's presence within key partner communities and routes to market.
• •Collaborate closely with partner-facing teams while maintaining clear separation from commercial ownership of partner relationships.

Data, Automation & AI Enablement

• •Leverage data, automation, AI, and emerging technologies to improve market intelligence, campaign execution, customer engagement, and commercial effectiveness.
• •Partner with Revenue Operations to improve reporting, attribution, operational efficiency, and scalability.
• •Identify technologies and processes that create competitive advantage and improve the effectiveness of the Growth organization.

Organizational Leadership

• •Lead and evolve an existing Growth team while building additional capabilities as the business scales.
• •Establish scalable operating models, processes, and performance frameworks.
• •Create a culture of accountability, collaboration, continuous improvement, and measurable outcomes.
• •Serve as a strategic advisor to executive leadership on market trends, competitive dynamics, and growth opportunities.
• •Carry out any other duties as reasonably required in line with the needs of the business

Supervisory Responsibilities

• •Manage day-to-day team operations, including scheduling, attendance, and time-off coordination to ensure appropriate coverage
• •Set clear performance expectations and monitor progress against established metrics; provide regular feedback and conduct 1:1 check-ins
• •Train, coach, and develop team members to support skill development, performance improvement, and operational flexibility
• •Ensure people management practices are applied consistently and in line with company policies and applicable regional employment requirements; partner with Human Resources to seek guidance where needed
• •Expected direct reports may include:
• •Marketing Communications
• •Product Marketing
• •Partner Marketing
• •Creative Services and Multimedia
• •Web Development and Digital Experience resources

Travel

25% - 40% Required, including international travel

Working Conditions/Physical Demands

• •Requires prolonged periods of sitting at a desk and working on a computer.
• •Frequent use of video conferencing tools and participation in virtual meetings across global time zones; occasional early morning or evening meetings may be required.
• •Must be able to effectively communicate in a professional environment, both virtually and in person.
• •Occasional walking or movement within the office (e.g., to attend in-person meetings, access office equipment, or collaborate with local teams).
• •Minimal physical exertion; occasional lifting of office materials or equipment (e.g., laptops, projectors) under 20 lbs may be required.
• •The office environment may include moderate noise levels from standard office equipment and conversations.

Requirements

• •Typically requires 10+ years of relevant experience across B2B enterprise marketing, ecosystem development, channel leadership, or growth functions.
• •Bachelor's degree in Business, Marketing, or related field; MBA a plus.
• •Proven experience building measurable pipeline generation programs in enterprise technology environments.
• •Strong w