Senior Ecommerce Head

Key Responsibilities

Strategic Leadership & Growth

• •Develop and execute a comprehensive e‑commerce strategy aligned with business goals to drive revenue and market share growth.
• •Set and monitor KPIs (e.g., traffic, conversion rates, average order value, retention, CAC) and use insights to optimise performance.
• •Identify new digital sales channels and business opportunities, including D2C, marketplaces, and emerging formats.

Operational Excellence

• •Oversee daily e‑commerce operations including merchandising, catalogue management, pricing strategies, promotions, and conversion optimisation.
• •Ensure best‑in‑class user experience across platforms - from discovery to checkout and post‑purchase support.
• •Collaborate with logistics, fulfilment, and customer support teams to optimise delivery and service levels.

Digital Marketing & Customer Acquisition

• •Partner with marketing teams to plan and execute performance marketing, SEO/SEM, email & retention campaigns to drive traffic and sales.
• •Leverage analytics tools to understand customer behaviour and inform acquisition and retention strategies.

Team Leadership & Cross‑Functional Collaboration

• •Lead, mentor, and grow a high‑performing e‑commerce team including operations, merchandising, UI/UX, and analytics functions.
• •Work closely with Product, Finance, Technology, and Marketing to ensure integrated planning and execution.

Analytics & Reporting

• •Prepare and present regular performance reports and insights for senior leadership.
• •Use data‑driven decisions to prioritise initiatives, optimise budgets, and enhance ROI.

Qualifications & Skills

• •10–12 years of experience in e‑commerce, digital commerce, or online retail leadership - ideally with a proven track record of scaling online business operations.
• •Strong understanding of e‑commerce platforms, digital marketing, analytics, and customer experience.
• •Strategic thinker with excellent analytical skills and a data‑driven mindset.
• •Exceptional leadership and team‑building capabilities; experience managing cross‑functional teams.
• •Proven experience in P&L responsibility and commercial decision‑making.
• •Excellent communication, stakeholder management, and project management skills.
• •Familiarity with marketplace ecosystems, D2C platforms, performance marketing channels, and user‑centric design principles is preferred.