Senior Executive – Growth Marketing

Senior Executive – Growth Marketing

Work Location: Pune

Work Mode: In Campus / Hybrid

Roles & Responsibilities

Demand Generation & Pipeline Growth

• •Plan and execute marketing campaigns to generate qualified leads and support revenue growth.
• •Manage demand generation activities across LinkedIn, email marketing, webinars, digital channels, and industry platforms.
• •Support lead nurturing initiatives and improve marketing-to-sales conversion.
• •Work closely with the Sales team to align campaigns with business objectives and pipeline targets.

Content & Brand Marketing

• •Develop high-quality marketing content including:
• •Case Studies
• •Customer Success Stories
• •Blogs
• •Whitepapers
• •Product Brochures
• •Presentations
• •Thought Leadership Articles
• •Translate technical product capabilities into compelling customer-focused messaging.
• •Ensure consistent brand positioning and communication across all channels.
• •Support brand-building initiatives to strengthen Unbox Robotics' market presence.

Digital Marketing

• •Manage website content and SEO initiatives.
• •Execute and optimize digital marketing campaigns.
• •Monitor website traffic, engagement, and campaign performance metrics.
• •Identify opportunities to improve inbound marketing effectiveness and lead acquisition.

Events & Industry Outreach

• •Coordinate participation in trade shows, industry conferences, customer events, and webinars.
• •Manage pre-event planning, event execution, and post-event follow-up activities.
• •Support PR initiatives, media engagement, and industry outreach programs.
• •Develop event-related marketing collateral and communication materials.

Marketing Operations & Analytics

• •Track campaign performance and key marketing KPIs.
• •Measure marketing contribution to sales pipeline and business growth.
• •Maintain marketing assets, collateral, and campaign documentation.
• •Coordinate with external agencies, designers, content creators, and marketing partners when required.
• •Prepare reports and dashboards to evaluate campaign effectiveness and ROI.

Requirements

Must Have

• •Strong understanding of B2B marketing and enterprise customer journeys
• •Proven experience in demand generation and lead generation campaigns
• •Excellent content writing, communication, and storytelling skills
• •Experience managing digital marketing channels and campaigns
• •Strong project management and stakeholder management abilities
• •Analytical mindset with the ability to interpret campaign data and drive improvements
• •Ability to independently manage multiple marketing initiatives

Good to Have

• •Experience in Robotics, Automation, Logistics, Warehousing, Industrial Technology, Manufacturing, or B2B SaaS industries
• •Familiarity with CRM and marketing automation platforms
• •Exposure to SEO, paid campaigns, marketing analytics, and performance marketing
• •Experience supporting enterprise sales cycles and account-based marketing initiatives
• •Exposure to international markets and global marketing campaigns

Eligible Candidates

Desired Qualification

• •Bachelor’s Degree in Marketing, Business Administration, Communications, Engineering, or a related field
• •MBA in Marketing or Business Management is preferred

Work Experience

5–8 years of experience in Growth Marketing, Demand Generation, B2B Marketing, Digital Marketing, or related functions

We Value

• •Ownership and accountability
• •Strong execution capability
• •Creativity backed by data-driven decision making
• •Curiosity and willingness to learn technical products
• •Ability to work in a fast-paced startup environment
• •Collaborative mindset and cross-functional partnership
• •Continuous learning and growth orientation

Work Location: Pune

Work Mode: In Campus / Hybrid

Salary Range: Competitive Salary