Senior Manager, Email & SMS

About the Company

At Tanger, our mission is to create shopping destinations that entertain, inspire, and bring our communities together. Guided by our vision to lead the evolution of shopping, we’ve spent over four decades innovating the retail experience as a premier owner and operator of outlet and open-air centers.

We live our values every day: we lead with integrity, foster inclusion, and embrace innovation to drive meaningful change. These principles come to life through our actions—we build trust, challenge the status quo, win together, and continuously push boundaries to deliver exceptional value and experiences to make it happen.

Tanger team members are our most important asset, and we’re proud to offer an environment where everyone is welcomed, respected, heard, supported, and able to thrive. Our emphasis on relationships, employee growth, and exciting career opportunities sets us apart. And our spirit of innovation, expertise, and relentless pursuit of excellence brings us together.

About the Role

In our continued mission to create shopping destinations that entertain, inspire, and bring communities together, Tanger is seeking a

Manager, Email & SMS

This role offers the opportunity to work both independently and collaboratively,

supported by a flexible, Teams-driven workplace designed to empower connection, innovation, and impact across geographies.

About the Tanger Perks:

Competitive salary

Generous Suite of Medical, Dental, and Vision Benefits

401(k) match

Paid PTO and Holidays

Paid Volunteer Hours

Team Member Paid Leave Programs

Tuition Reimbursement

Wellness Incentives

Group Life and Disability Insurance

Voluntary Benefits

Team Member Discounts

And more…

How can you contribute to what we do?

The Manager, Email and SMS is responsible for the end to end execution, programming, and optimization of Tanger’s email and SMS channels. This role owns the ongoing management of email and SMS programs including campaign builds, automations, lifecycle journeys, audience segmentation, and dynamic content within the Email Service Provider (ESP) and SMS platform.

Operating as both a channel owner and hands on practitioner, this role translates business and customer requirements into executable email and SMS logic, ensuring programs are accurately built, thoroughly tested, compliant, and continuously optimized. The Manager partners closely with Marketing, Loyalty, Technology, and Analytics teams to deliver scalable, data driven customer communications that support engagement, traffic, and revenue growth while maintaining platform health, content accuracy and deliverability.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

Email Programming & Automation

Own the programming and configuration of email campaigns and automations within the Email Service Provider (ESP) and SMS platform, including:

Triggered and event‑based programs

Multi‑step customer journeys and workflows

Behavioral, transactional, and lifecycle automations

Build and maintain dynamic email content using:

HTML and ESP‑native templating tools

Conditional logic based on customer attributes, behaviors, and preferences

Personalization tokens, dynamic content blocks, and modular templates

Develop and manage audience segmentation logic, including:

Behavioral, transactional, and engagement‑based segments

Suppression logic and frequency controls

Testing segments to validate accuracy prior to deployment

Partner with Marketing, Loyalty, and Technology teams to:

Translate business and customer requirements into executable email logic

Implement data integrations, field mappings, and data hygiene best practices

Troubleshoot data, rendering, or automation issues impacting campaigns

Own automation QA and monitoring, ensuring:

Journeys fire correctly based on triggers and conditions

Content, links, and personalization render accurately

Ongoing validation of long‑running programs

Document email programs, templates, and logic to support:

Program scalability

Knowledge transfer and operational continuity

Faster onboarding of future team members or vendors

Channel Ownership

Own the email and SMS channels, including execution, lifecycle development, testing, and optimization.

Develop and maintain email and SMS lifecycles (onboarding, engagement, retention, and reactivation) aligned to customer segments and business priorities.

Define and manage send cadence, messaging frameworks, and channel best practices.

Provide strategic recommendations based on performance trends, testing results, and customer behavior analysis.

Platform, Deliverability & Compliance

Serve as the primary owner of Email Service Provider (ESP) and SMS platform operations, including configuration, troubleshooting, and vendor coordination.

Manage email and SMS deliverability, sender reputation, opt‑in/opt‑out flows, short codes, and domain configurations.

Ensure all programs comply with relevant regulations (CAN‑SPAM, TCPA, GDPR/CCPA, consent management standards).

Lead operational planning for ESP enhancements, migrations, or new feature adoption as required.

Analytics, Testing & Reporting

Establish and execute testing methodologies (A/B, multivariate, incrementality) to improve performance.

Analyze campaign and lifecycle results across key metrics (engagement, conversion, revenue lift).

Produce weekly, monthly, and quarterly performance reporting with clear insights and recommendations.

Partner with analytics and data teams to improve measurement, attribution, and actionable reporting.

Cross‑Functional Collaboration

Act as the voice of the Email and SMS channels in campaign planning, initiative reviews, and cross‑departmental discussions.

Partner closely with Marketing, Loyalty, Media, Technology, Legal, and Customer Care teams.

Maintain project plans, timelines, and dependencies using approved project management tools.

Create and maintain program documentation and playbooks to support scalability and continuity.

COMPETENCIES

This list is illustrative only and not a comprehensive listing of all functions and tasks performed by incumbents of this class.

Strong ownership mindset with the ability to operate independently

Deep knowledge of email and SMS best practices, lifecycle marketing, and compliance requirements

Excellent analytical, problem‑solving, and decision‑making skills

Proven ability to balance strategic thinking with hands‑on execution

Exceptional attention to detail and quality standards

Strong written and verbal communication skills

Ability to manage multiple workstreams in a fast‑paced environment

Adhere to Tanger’s Values: Integrity, Innovation, and Inclusion

TRAVEL:

This position requires up to 5% travel. Must be able to travel via commercial airlines.

JOB SPECIFICATIONS:

REQUIRED EDUCATION AND EXPERIENCE:

Bachelor’s degree in Marketing, Communications, Business, or related field

3-5 years of related experience in email and/or SMS marketing, lifecycle marketing, or digital channel management

Hands‑on experience with enterprise‑level ESPs and SMS platforms (e.g., Campaigner, Salesforce, Braze, Iterable, Klaviyo, Cordial, Vibes, etc.)

Demonstrated experience with segmentation, automations, testing, and performance optimization

PREFERRED EDUCATION AND EXPERIENCE

Experience in retail, consumer, loyalty, or multi‑location businesses

Experience supporting ESP migrations or major platform enhancements

Working knowledge of HTML for email marketing

HIRING RANGE DISCLAIMER

The base salary range represents the low and high end of the hiring range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Tanger's total compensation package for employees.

Hiring Range : $78,000 - $110,000 per year

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