Senior Manager, Omnichannel Strategy

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

This role will be responsible for developing and implementing a comprehensive strategy that enables effective engagement with customers across multiple channels. This involves identifying the most appropriate channels and digital content to use, working closely with cross-functional teams to ensure that the right content is available on the right channels, and continuously reviewing resource allocation to maximize the value of the portfolio. In addition, this role will support and accelerate the adoption of Artificial Intelligence (AI) across the company, guiding teams in embedding AI into their daily ways of working to drive efficiency, innovation, and a better customer experience.

Key Responsibilities

• •Develop, implement, and ensure the continuity and evolution of a comprehensive Omnichannel Transformation Strategy for customer-facing roles, marketing, access, and medical education activities.
• •Identify the key channels and digital content required to engage with customers effectively and design a strategy to deploy them, while maintaining, strengthening, and optimizing the channels and content already in place.
• •Work closely with cross-functional teams to ensure that the right content is available on the right channels to meet customer needs.
• •Overseeing the scheduling of content, creating a strategic plan for the order of execution, and implementing integrated marketing campaigns across multiple channels, leveraging AI to execute in an agile, faster, and more efficient way.
• •Strategically deploy initiatives to secure the right digital content and channel at the right time, every time.
• •Continuously review resource allocation to make strategic choices and maximize the value of the portfolio.
• •Analyze the performance of different channels and content types, leveraging AI to generate insights and make data-driven decisions that optimize resource allocation.
• •Develop and maintain strong relationships with key stakeholders, including customers, vendors, and internal teams.
• •Stay up to date with the latest trends and technologies in Omnichannel marketing and AI identifying opportunities to incorporate them into the strategy.
• •Develop and implement metrics, powered by AI, to measure the success of the Omnichannel Transformation Strategy and report on progress to senior leadership.
• •Provide leadership and guidance to cross-functional teams to ensure that the Omnichannel Transformation Strategy is executed effectively and efficiently.
• •Act as the one of the leaders and champions of AI adoption within the company, using, teaching, and promoting AI tools and best practices across the organization and with partner areas to build internal capabilities and accelerate the transformation.

Qualifications & Experience

• •Bachelor's degree in marketing, communications, or a related field.
• •3-5 years of pharmaceutical marketing and/or sales.
• •Experience in omnichannel marketing preferred, related experiences could be considered.
• •Passionate about using, learning, and teaching AI in day-to-day responsibilities, and about sharing that knowledge to drive AI adoption across BMS Puerto Rico.
• •Strong analytical skills and experience with data-driven decision making.
• •Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver on time and within budget.
• •Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
• •Understanding of customer journey mapping and the ability to create a seamless customer experience across all touchpoints.
• •Creative problem-solving skills and the ability to think outside the box to develop innovative solutions.
• •Strong attention to detail and a commitment to delivering high-quality work.

Passion for staying up to date with industry trends and best practices in omnichannel marketing.

#LI-Hybrid

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

Compensation Overview:

• Guaynabo - PR - US: $114,520 - $138,772

• The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully – carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.

Benefits:

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).

U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.

Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.

Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.

U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment pr