Senior Manager - Programmatic

We are seeking an energetic Programmatic Senior Manager to lead the planning, execution and strategy functions for Dentsu programmatic. You will be responsible for building end-to-end campaign strategy across brands and ensuring both client-delight as well as aligning with internal stakeholders.

Job Description:

Responsibilities:

• •Develop and own an end-to-end programmatic campaign planning, execution & strategy functions for client accounts.
• •Monitor & analyse programmatic campaign performance metrics utilizing data driven insights to identify areas of improvement & adjust strategies accordingly.
• •Work on campaign strategy which begins from understanding brand KPI’s, identifying core audiences & their presence across demo, geo & platforms to finally build an effective omni-channel plan.
• •Maintaining oversight and proactive management of multiple campaign planning and execution activities.
• •Implement advance targeting strategies such as cross device, omni-channel, retail media, CTV, OTT & DooH.
• •Manage and lead multiple brand accounts, participate in MBR’s and QBR’s to build strong client relationship by being a trusted partner.
• •Bring in both planning and executional innovation to offer a value add to client KPI’s & ensuring a proactive approach for the entire programmatic strategy.
• •Provide senior client servicing teams with regular insights, performance reviews & strategic recommendations.
• •Stay updated on the industry trends & innovations around AI, ML, rich media formats & DCO etc,.

Qualifications:

• •6+ years of experience with at least 5 years in an agency environment.
• •Deep expertise of planning & execution of both branding and performance mandate from clients.
• •Expert of building PPT decks & single handedly running client meetings.
• •Deep expertise of DV360, TTD, Amazon, Criteo & Xandr DSP platforms.
• •Experience with DMP’s, CDP’s & ad-servers (Google CM360, Adobe, Flashtalking etc.)
• •Strong analytical skills with proficiency in Excel, Google Analytics, PowerPoint, PowerBI & other reporting tools.
• •In depth understanding of all YouTube ad formats, frequency & reach planning as well as executional expertise.
• •Proven experience in scaling programmatic offerings within an agency environment. This includes programmatic and social platforms (Google, Meta & others).
• •Familiar with identity solutions, privacy regulations & other industry initiatives.
• •Excellent communication skills.

Location:

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent