Senior Marketing Director, Coca-Cola Trademark - Philippines

Job Description Summary:

ASP OU Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact:

The Category Lead will focus primarily on developing brand growth, creative and innovation strategy and plans to drive sustainable business growth

Global Brands – working in partnership with Global Category Lead (GCL) and OU Category Lead: Total Coca-Cola Trademark

Provides input on high-level category agenda and global brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), based on local consumer insights

Recommends 3-year country projects and 2-year IMX campaigns to country Mktg Lead

For local IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundle

Defines brand calendar at market level, allocating OU-controlled DME to activity types

Local and Regional Brands :

Develops brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), leveraging local consumer insights to connect consumers to KO brands in unique, differentiated and competitively advantageous ways

Recommends 3-year innovation projects and 2-year IMX campaigns to country Mktg Lead

IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundle

Defines brand calendar at market level, allocating DME to creation & activity types

Supports the development of channels and in-store execution plans, supporting bottling partners and customers

Financial improvement (NSR, OI, margins): recommends LRP and ABP growth targets, and continuously improving metrics (e.g. weekly+ drinkers, shopper basket incidence and brand equity) via performance management, learning, and course-correction

Experience & Critical Requirements

Significant marketing and leadership experience (10 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership

Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy

Led scaled, complex, cross-functional and cross-geographical teams and projects

Led and developed teams directly

Advanced business and commercial acumen

Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset.

Skills:

Location(s):

Philippines

City/Cities:

Taguig City

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

October 31, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.