Senior Tech Product Manager

Technical Product Manager (Ads / AI Growth) — TPdM

📌 Role Overview

We are looking for a Technical Product Manager (TPM) to lead the development of AI-powered advertising and growth products.

You will sit at the intersection of AI systems, advertising platforms, and performance growth , translating complex ad-tech and data problems into scalable product and system solutions that directly impact revenue and marketing performance.

This role requires a strong combination of product thinking, technical depth, and understanding of digital advertising systems .

🎯 Key Responsibilities

1. AI Ads Product Strategy

Define the product strategy for AI-driven advertising systems, including:

AI-generated ad creatives (copy, image, video)

Automated campaign optimisation

Audience targeting and personalisation systems

Identify high-impact opportunities to improve core metrics such as ROAS, CAC, CTR, and conversion rate

Translate growth and marketing needs into structured product and system requirements

2. Ads System & Technical Design

Work closely with engineering teams on the design of core advertising systems, including:

Ad ranking and recommendation systems

Bidding and budget allocation mechanisms

Attribution and measurement models

Understand and define end-to-end data flows: User events → tracking → data pipelines → modeling → optimization loops

Evaluate trade-offs between performance, scalability, latency, and cost

3. AI-Driven Growth Products

Build and scale AI-powered advertising products, such as:

Automated creative generation systems (text/image/video)

Campaign optimization agents (budget, bidding, targeting)

Intelligent decision-making systems for ad performance improvement

Design feedback loops between model outputs and real-world advertising performance

4. Cross-functional Execution

Partner closely with engineering, data science, and growth teams to deliver high-impact products

Write PRDs, technical specifications, and define clear success metrics

Drive execution across multiple stakeholders in a fast-paced, iterative environment

5. Data & Experimentation

Design A/B testing frameworks to evaluate ad performance and product impact

Use data to guide product iteration and decision-making

Define and track key metrics such as ROAS, LTV, CAC, funnel conversion rates

🧩 Requirements

Must-have:

3–7 years of experience in Product Management, Engineering, Data Science, or Ads/Growth-related roles

Strong understanding of digital advertising ecosystems (Meta Ads, Google Ads, TikTok Ads, etc.)

Solid technical background (Computer Science, Engineering, or equivalent hands-on experience)

Ability to reason about systems, data pipelines, and/or ML models

Experience working closely with engineering teams on complex system-level products

Preferred:

Experience in performance marketing, growth, or ad-tech companies

Familiarity with:

Auction and bidding systems

Recommendation or ranking systems

Attribution models (last-click, multi-touch, incrementality)

Exposure to AI/ML systems (especially LLMs or generative AI)

Experience building 0→1 products in early-stage or fast-paced startup environments

🚀 Nice to Have

Experience building advertising automation or growth optimization tools

Strong intuition for marketing funnels (impression → click → conversion → retention → LTV)

Experience with generative AI systems for creative production

Background in quantitative fields (Computer Science, Math, Statistics, Economics)

🧭 What This Role Is Not

Not a purely marketing or growth operations role without technical depth

Not a Technical Program Manager focused only on execution and timelines

Not a pure engineering role without product ownership and decision-making responsibility