SF Data Cloud consultant

Job Description:

Must-Have Skills

Salesforce Data Cloud Expertise

• •Hands-on experience with Salesforce Data Cloud implementation and administration.
• •Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
• •AI-driven segmentation, propensity modeling, and Next Best Action use cases.
• •Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
• •Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.

Data & Technical Skills

• •Strong SQL proficiency.
• •Understanding of customer data architecture and Customer 360 concepts.
• •Experience with APIs, ETL processes, and data integrations.
• •Data validation, troubleshooting, and governance experience.
• •Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.

Marketing & CX Understanding

• •Knowledge of customer journeys, lifecycle marketing, and personalization.
• •Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.

Good-to-Have Skills

• •Integration with Google Ads, Meta, DV360, and other activation platforms.
• •Experience with data lake and data warehouse.
• •Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
• •Familiarity with MC Next set-up.

Preferred Certifications

• •Salesforce Certified Data Cloud Consultant
• •Salesforce Marketing Cloud Consultant
• •Salesforce AI Associate

Ideal Candidate: A expert who can independently build identity resolution frameworks, create actionable audiences, and activate customer data to drive personalization and business outcomes.

Location:

India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent