SMM & UGC Specialist

SMM & UGC Specialist

JustMarkets is looking for an SMM & UGC Specialist to join our Marketing team and develop our social media presence across international markets.

In this role, you'll be responsible for managing and growing our social media channels, developing engaging content, and building a systematic UGC process. You'll work with creators and local Marketing Managers across different GEOs, adapt content to local audiences, and use social media insights to continuously improve our SMM strategy.

Responsibilities

Manage and grow the brand’s social media presence across X/Twitter, Telegram, YouTube, Instagram, TikTok, and LinkedIn

Develop and execute content plans aligned with marketing campaigns, product updates, market events, and relevant social media trends

Adapt content, visuals, messaging, and tone of voice to different platforms, target audiences, and GEOs

Build and manage the end-to-end UGC process, including creator sourcing and selection, communication, briefing, coordination, and final content delivery

Generate and research content ideas for social media, including short-form video, educational, entertaining, trend-driven, and market-related formats

Create clear briefs and collaborate with designers, motion designers, content teams, creators, and other stakeholders on content production

Create and adapt social media content using CapCut and Canva when needed

React to relevant trends, market events, news, and other content opportunities in a timely manner

Monitor social media performance, including audience growth, reach, engagement, and content performance, and use insights to improve the SMM strategy

Work closely with local Marketing Managers and cross-functional teams to adapt social media activities to different international markets

Requirements

3+ years of hands-on SMM experience managing and growing brand social media channels across multiple platforms

Hands-on experience with UGC and creator management, including sourcing, selection, communication, briefing, and coordination

Experience working with international B2C audiences across LATAM, MENA, and/or APAC markets

Experience with CapCut and Canva for social media content creation and adaptation

Experience creating clear briefs for designers, content teams, and creators

Experience with professional SMM tools for social media management, trend monitoring, creator research, and performance tracking

Experience with task management and CRM tools such as Jira, Asana, or similar

Strong social media analytics skills and ability to translate data into actionable improvements

Ability to work in a dynamic environment, quickly adapt to changing priorities, and take ownership of tasks and results

Upper-Intermediate English (B2) or higher

Will be a plus

Understanding of CFD trading and financial markets

Understanding of trader psychology, terminology, and the specifics of communicating with retail trading audiences

Experience independently scripting, recording, and editing short-form video content

Experience with Adobe Premiere Pro and/or Photoshop

Knowledge of international financial advertising and promotion requirements

Experience with GA4 and UTM tracking

Previous experience in B2C FinTech, Crypto, Trading, Gaming, or other fast-paced digital industries

We offer

Opportunity to develop and scale SMM and UGC within an international FinTech company

Work with international B2C audiences across multiple GEOs, including APAC, LATAM, and MENA

Opportunity to influence SMM strategy, test new content formats and tools, and take ownership of initiatives

Close collaboration with local Marketing Managers and cross-functional teams across international markets

20 paid vacation days per year

10 paid sick leave days per year

Public holidays as per the company's approved Public holiday list

Medical insurance

Opportunity to work remotely

Professional education budget

Language learning budget

Wellness budget (gym membership, sports gear, and related expenses)