Social Media Manager

Job Title: Remote Social Media Manager

Job Type: Part-Time | Independent Contractor

About the Role:

A creative, organized, and proactive Remote Social Media Manager is needed to support the client’s social media presence and day-to-day content operations. This role will primarily focus on editing and publishing content, managing social media accounts, maintaining a consistent posting schedule, and supporting the client’s overall online visibility.

The ideal candidate is comfortable transforming existing content into engaging social media posts and can manage the content process from editing through publishing. The role will also include support for Generative Engine Optimization (GEO), with training provided by OptiNizers.

Key Responsibilities:

Content Creation & Editing

Edit and repurpose short-form videos for Instagram and other social media platforms

Prepare captions, graphics, and other supporting content

Turn existing content into polished, engaging, and platform-ready posts

Ensure content follows the client’s brand, tone, and communication style

Research relevant trends, topics, hashtags, and content ideas

Organize content assets for easy access and future use

Social Media Management

Manage the client’s social media accounts and daily content activities

Schedule and publish posts, Reels, stories, and other social media content

Maintain a consistent content calendar and posting schedule

Monitor comments, messages, and basic audience engagement

Keep social media profiles organized, updated, and aligned with the client’s brand

Track basic content performance and provide updates or recommendations

Content Strategy & Online Visibility

Support the development of content ideas based on the client’s goals and audience

Help improve the consistency, quality, and discoverability of published content

Assist with basic content optimization for search and audience engagement

Identify opportunities to improve social media presence and content performance

GEO Support

Assist with Generative Engine Optimization initiatives.

Training on GEO processes, strategies, and requirements will be provided by OptiNizers.

Be open to using AI tools and willing to learn how to apply them effectively to content creation, optimization, and online visibility.

Support efforts to improve the client’s content visibility across AI-powered search and answer platforms.

Apply the provided GEO training and AI-assisted workflows to support the client’s content and visibility goals.

Client Outreach & Follow-Up Support

Provide occasional support with client outreach and follow-up communication.

Assist with preparing messages, tracking responses, and maintaining timely follow-ups as needed.

Qualifications & Ideal Traits:

Must-Have

Previous experience in social media management, content creation, or a similar role

Strong short-form video editing, caption writing, and content development skills

Familiarity with Instagram and other major social media platforms

Understanding of social media scheduling, content planning, and audience engagement

Strong organizational skills and attention to detail

Excellent written and verbal English communication skills

Creative, proactive, dependable, and able to work independently

Ability to manage multiple content tasks and meet publishing deadlines

Preferred

Experience creating or managing Instagram Reels and other short-form videos

Previous experience working with clients or businesses in the legal or law industry.

Familiarity with content scheduling, design, and video-editing tools

Basic knowledge of SEO, GEO, or digital content optimization

Experience managing social media for a personal brand, professional, or service-based business

Familiarity with social media analytics and performance reporting

Working Environment:

Fully remote, part-time role

Creative and content-focused work environment

Regular collaboration with the client and OptiNizers team

Training on GEO processes and requirements will be provided by OptiNizers

Opportunity to support and improve the client’s social media presence and online visibility