Sr. Manager, Marketing Analytics & Measurement

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino’s, The Home Depot, Polaris, and UnitedHealth Group to build smarter media and measurement programs that drive real, profitable growth.

We don’t just track performance—we redefine it. Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success. Our approach to full-funnel strategy, buying, and measurement delivers results that matter—and it’s getting noticed. Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land.

About the Marketing Analytics & Measurement Team:

The Marketing Analytics & Measurement Team sits at the center of how Ovative turns marketing data into business action. Part nering with larg e enterp rise brands t hat are inve sting large marketing b udgets to grow their business . Our work measure s the effectiveness of the ma rketing invest ments and he lp them drive profi t able growth. Ou r team spe ciali zes in modern ma rketing effectiveness, conne ct ing marketing w ith enterprise outcomes and equ ip ping leaders w ith the clarity & confidence to act.

Core Team E xpertise I ncludes:

Marketing Mix Modeling including Modern MMM and advanced effectiveness frameworks

Incrementality testing including geo experiments and lift studies

Forecasting, scenario planning, and budget optimization

Executive storytelling and board-level measurement narratives

Cross-functional partnership to ensure measurement drives marketing performance

We work side by side with client marketing, finance, and executive teams, as well as Ovative’s Paid Media, Data Science, and Analytics teams, to ensure measurement does not sit in a report. It drives decisions.

About the Role:

In this role, you will serve as a S enior Manager within our Marketing Analytics & Measurement team , acting as the strategic measurement lead for 1 to 3 large enterprise clients.

You are accountable for turning measurement into business outcomes.

You will lead the measurement strategy across Marketing Mix Modeling, incrementality testing, forecasting, and budget optimization, ensuring insights translate into confident marketing decisions and tangible performance improvements. You will serve as the primary measurement voice with senior client stakeholders, regularly presenting to VP and C-level leaders.

This is not a technical model-building role. Your responsibility is not to build models, but to ensure they drive decisions.

You will partner closely with the Director of Marketing Analytics & Measurement to chart the right path forward for each client, then lead execution with your team and Ovative partners. You will directly manage 1 to 2 team members, supporting their development while ensuring work is high quality, efficient, and outcome oriented.

Success in this role means:

Clients are making healthy, data informed decisions based on MMM and testing

Measurement is influencing investment strategy and business performance

Clients are confident and satisfied with Ovative’s partnership

Your team feels supported, challenged, and proud of the impact they are delivering

This role requires strong executive communication, structured problem solving, and the ability to influence across teams without formal authority.

Responsibilities of a Sr. Manager, Marketing Analytics & Measurement:

Client Leadership and Business Impact

Serve as the primary measurement lead for 1 to 3 enterprise clients

Translate MMM, incrementality testing, and forecasting outputs into clear business recommendations

Lead executive presentations and strategic discussions with VP to C-level stakeholders

Identify what is working, what is not, and define the roadmap to improve marketing effectiveness

Ensure measurement outputs inform budget allocation, channel strategy, and growth decisions

Maintain strong client relationships rooted in trust, clarity, and proactive leadership

Strategic Direction and Cross Functional Influence

Partner with Paid Media, Analytics, and Data Science teams to align on measurement strategy and execution

Influence cross functional stakeholders without formal authority to drive cohesive outcomes

Ensure work is focused on high value questions that materially impact the client’s business

Support new business conversations by shaping clear, differentiated measurement approaches

Team Leadership and Development

Directly manage and develop 1 to 2 team members

Provide clear direction, feedback, and coaching to support growth

Ensure deliverables are high quality, timely , and aligned to client priorities

Foster an environment where team members feel empowered and accountable

Requirements:

8+ years of experience in marketing, marketing analytics, or marketing consulting roles with direct client responsibility

Experience working with large, complex organizations and multiple senior stakeholders

Demonstrated ability to translate complex marketing analytics into clear business recommendations

Strong executive communication skills with experience presenting to VP and C-level leaders

Experience leading client relationships and owning outcomes, not just deliverables

Ability to influence cross functional teams without formal authority

Experience managing and developing direct reports

Comfort operating in ambiguity and defining structure where it does not exist

Action oriented mindset with a bias toward progress and decision making

Preferred:

Experience leveraging Marketing Mix Modeling, incrementality testing, or other marketing effectiveness frameworks to inform investment decisions

Experience using measurement outputs to guide budget allocation, forecasting, or strategic planning

Agency experience, particularly within performance marketing or full funnel marketing environments

Industry experience in telecom, retail, or other large scale consumer marketing organizations

Experience contributing to business development efforts or supporting new client growth

​

Pay Transparency:

At Ovative, we offer a transparent view into three core components of the total compensation package: Base Salary, Annual Bonus, and Benefits.

For our Sr. Manager positions, including the position of Sr. Manager, Marketing Analytics & Measurement , our compensation range is from $125,000 to $175,000 on an annualized basis, with the potential for an annual bonus of up to 25 % of base salary.

Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

At Ovative, culture isn’t a buzzword—it’s the reason we’ve been named a Top Workplace for ten years running. We lead with trust, transparency, and a commitment to doing the hard work others avoid.

We offer flexibility. You'll work from our Minneapolis, Chicago, or New York office on set days each week, and an option to work remote on others.

Our open floor plan reflects our open communication and flat structure—where interns collaborate with VPs, analysts partner with senior leaders, and our CEO engages with every team member. Together, we create an environment where smart, driven people can do their best work and support one another in the process.

We’re equally committed to inclusion and belonging. Ovative fosters a workplace where everyone can participate and thrive—regardless of ethnicity, gender, sexual orientation, gender identity, or expression or other protected class status. Our benefits and policies reflect that commitment, from inclusive medical leave coverage for same-sex spouses to equitable care and support for all families.

Benefits:

We strive to hire and retain the best talent