Strategic Marketing Intern - Analytics & Segmentation, Summer 2027

We’re Watts. Together, we’re reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

What we do:

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.​

The Watts Internship Program is your chance to bring what you’ve learned in the classroom to life! You’ll dive into real-world projects, gaining hands-on experience while learning how business really works from the inside. During the program, you’ll get to roll up your sleeves and make an impact on day-to-day operations. Plus, you'll have tons of opportunities to network with passionate professionals across manufacturing, industrial engineering, and more—sparking new ideas through cross-department collaboration. It’s all about expanding your skills, challenging yourself, and exploring where your ambitions can take you!

Scope of Position

This analytical and results-oriented individual, as part of the Corporate Marketing team, will support a strategic initiative focused on improving visibility into Watts' sales performance across key end-market verticals. The intern will leverage data analysis, customer segmentation, and stakeholder collaboration to transform product-level sales data into actionable business insights and develop a sustainable framework for ongoing market segmentation and reporting.

This position reports to Marketing. This role is hybrid and is based in N Andover, MA

Primary Job Duties and Responsibilities

Consolidate and organize multiple years of product-level sales data into a clean, documented, and usable dataset.

Partner with Marketing leadership to establish and apply end-market vertical segmentation standards and taxonomy.

Develop product- and bill-of-material-based classification logic to identify likely end-market verticals when customer information is unavailable.

Analyze sales, customer, and transaction data to identify trends, patterns, and business opportunities across market segments.

Conduct outreach with agency representatives and distributors to validate customer information and improve segmentation accuracy.

Create and maintain dashboards, reports, and visualizations that provide leadership with actionable market and sales insights.

Document methodologies, assumptions, data sources, and classification rules to support future business use.

Collaborate with Sales, Marketing, Finance, Operations, and external partners to gather information and align on project objectives.

Develop recommendations to improve future customer and market segmentation data collection processes.

Assume responsibility for other projects and duties as assigned by the Senior Manager of Strategic Marketing Research, Business Intelligence & Analytics

Responsibility directly tied to Watts Value (Integrity, Accountability, Continuous Improvement, Transparency)

Required Qualifications

Current student (senior status)

Pursuing a bachelor’s degree in Marketing, Business Administration, Economics, Strategy, Market Research, or a related field.

Strong analytical and problem-solving skills.

Advanced proficiency with Microsoft Excel, including PivotTables, Power Query, and lookup functions.

Experience with SQL, Python, or other data analysis tools.

Strong communication and stakeholder engagement skills.

Ability to organize, analyze, and interpret large datasets.

Strong attention to detail and ability to manage multiple priorities simultaneously.

Demonstrated commitment to integrity and respect in interactions with others, fostering a positive and inclusive work environment.

Strong sense of accountability, taking ownership of tasks and following through on commitments.

Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures, as applicable.

Must successfully establish employment eligibility and satisfactorily complete background checks, including required pre-employment testing as a condition of employment.

Preferred Qualifications

Experience building dashboards using Power BI, Tableau, or similar business intelligence tools.

Prior internship, project work, or coursework involving real-world data analysis.

Exposure to B2B, industrial manufacturing, or channel sales environments.

Experience with data governance, customer segmentation, or business analytics initiatives.

General Applicable Company Competencies

Commitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency.

Punctuality and dependability.

Ability to be flexible and adapt to changing work priorities and stressful conditions.

Adherence to all personnel policies, procedures, and standards of process as implemented by Watts.

Maintain productive and collaborative relationships with other Watts employees.

Adherence to Watts’ seven cultural beliefs: Growth Mindset, Customer-Focused Innovation, Constant Communication, Clear Goals, Collaborate Globally, Be Inclusive, and Take Action.

Working Conditions

While performing the job duties, you will be working in an office environment. You will be required to work in the office at the N Andover, MA location three days per week (Monday – Wednesday) and can work remotely two days per week (Thursday and Friday).

Physical Requirements : Specific physical abilities required for this position include, but are not limited to:

Ability to remain seated at a desk or workstation for extended periods.

Ability to physically move around the office, organize or transport files, packages, or other office-related materials.

Ability to read documents, use a computer, and perform data entry tasks.

Ability to communicate clearly with management and coworkers, particularly in meetings or phone calls.

Ability to operate standard office equipment such as computers, printers, phones, and copiers.

Ability to stand for long periods of time.

Ability to lift and carry up to 20 pounds.

Ability to push and pull up to 20 pounds.

Ability to physically move around manufacturing floor.

Ability to read documents and communicate clearly with management and coworkers.

Ability to wear personal protective equipment, which may include, but is not limited to, safety shoes, hearing protection, and safety glasses.

Pay Range: $21-23 per hour

The expected hourly range for this position is $21-23 per hour . Actual compensation will be dependent upon individual skills, experience, qualifications, and applicable law.

What’s In It for You

People-First Culture – Enriching and caring for people is at the core of who we are; this includes executing our Diversity, Equity, and Inclusion (DEI) strategy, and providing you with meaningful career growth opportunities, a positive and safe work environment, and affirmation that you are heard, valued, and respected.

Flexible PTO Policy – Work-life balance is important at Watts and our interns receive one (1) hour of flexible PTO for every thirty (30) hours worked. Your flexible PTO can be utilized for any type of absence.

Paid Holidays – Celebrate the holidays with your loved ones and still get paid! You will receive the following paid holidays off during your time as an Intern with Watts. Where a holiday falls during the weekend, it will be observed on an adjacent weekday.

Lunch and Learns – Throughout your internship, there will be opportunities for you to sign up to learn and network with some of the key strategic leaders and thought partner