Strategic Marketing Specialist - Critical Industries

At ABB , we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Industries and Channel Marketing Manager

__

Overview

As a Strategic Marketing Specialist this candidate will support market‑driven growth initiatives across multiple industries. This role is responsible for identifying and activating marketing opportunities aligned with ABB Electrification’s strategy, positioning ABB as a trusted technology partner.

This is a cross‑functional role working closely with commercial, communications, product, marketing, strategy, and external industry stakeholders. The focus is around identifying a market opportunity and turning it into clear marketing activities; supporting the delivery of messaging, campaigns, content and trade-event experiences that engage customers and support growth.

• Location: Preferred: Cary, NC | Open to remote candidates based in the Continental U.S.
• Reports to: Industry and Channel Marketing Director
• Function: Electrification Marketing – U.S.

Key Responsibilities :

Strategic Marketing & Planning

Analyze customer challenges, buying drivers, and decision‑making processes to inform market positioning, value propositions, and messaging.

Translate long‑term business strategy into go‑to‑market and campaign strategies with clear objectives and success metrics.

Market & Competitive Intelligence

There may be instances where elements of market intelligence are needed to support a specific segment; technology trends, customer needs, emerging applications.

Marketing Activation & Campaign Execution

Plan, develop, and lead execution of integrated marketing campaigns.

Partner with segment leaders and product teams to identify new business opportunities and support segment‑based marketing initiatives.

Develop compelling messaging frameworks and content requirements that articulate ABB’s value across industry lifecycle.

Ensure consistent positioning across digital, events, content, and partner channels.

Industry Engagement & Thought Leadership

Collaborate with segment leaders, ensuring ABB is represented within key industry organizations at regional and national levels.

Together, with communications, identify opportunities for speaking engagements, panels, white papers, and industry collaboration.

Actively support priority trade events, conferences, and customer forums to strengthen ABB’s market presence.

Qualifications:

Bachelor’s degree in business, marketing, engineering, or a related field.

5+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales.

Ability to organize information and communicate clearly with different audiences.

Demonstrated ability to work effectively across multiple functions and influence without direct authority.

Exhibits a high say/do ratio—sets clear commitments and delivers results with consistency and credibility.

Strong analytical, communication, and presentation skills.

Ability to travel up to 20% within the U.S.

What's in it for you

We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

More About Us

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com . Resumes and applications will not be accepted in this manner.

MyBenefitsABB.com

ABB Benefit Summary for eligible US employees

[excludes ABB E-mobility, Athens union, Puerto Rico]

Go to myBenefitsABB.com and click on “Candidate/Guest” to learn more

Health, Life & Disability

Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.

Choice between two dental plan options: Core and Core Plus

Vision benefit

Company paid life insurance (2X base pay)

Company paid AD&D (1X base pay)

Voluntary life and AD&D – 100% employee paid up to maximums

Short Term Disability – up to 26 weeks – Company paid

Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.

Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance

Parental Leave – up to 6 weeks

Employee Assistance Program

Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption

Employee discount program

Retirement

401k Savings Plan with Company Contributions

Employee Stock Acquisition Plan (ESAP)

Time off

ABB provides 11 paid holidays. Vacation is provided based on years of service for hourly and non-exempt positions. Salaried exempt positions are provided vacation under a permissive time away policy.

While base salary is determined by things such as the successful applicant’s qualifications and experience, this position is expected to pay between $100,500 and $160,800 annually and is eligible for a short-term incentive plan/annual bonus.

Contribute to a collective vision. This is where progress takes flight, teams turn ideas into impact, and we define what’s next. Run What Runs the World.

#ABBCareers

#RunwithABB

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.