Student Counsellor (St Hugh's College)

Job Description

Admissions & Recruitment Officer

• Location: Vientiane
• Reports to: Admissions & Marketing Manager
• Employment Type: Full-Time

Position Overview

To convert prospective students and parents into enrolled SHV students through professional counselling, timely follow-up, and clear explanation of SHV programmes and pathway options.

Key Responsibilities

Enquiry Handling

Respond promptly to all enquiries (phone, email, social media, walk-ins)

Explain programmes clearly to students and parents

Conduct initial consultations with prospective students and parents

Follow up with potential students

Track enquiry status within CRM or admissions database

Application Processing

Guide applicants through the application process

Review submitted documentation for completeness

Prepare offer letters

Coordinate with Academic team for eligibility

Enrolment Support

Assist students with enrolment procedures

Address parent concerns and questions

Track tuition payment coordination

Maintain updated student database

Coordinate enrolment documentation and fee payment process

Ensure smooth onboarding into academic programme

Records & Compliance

Record and update all enquiries in the CRM / tracking system.

Track lead source, campaign source, and pipeline stage.

Maintain accurate student files (digital and physical)

Flag uncontacted or overdue follow-ups to line manager.

Support application document checklist tracking.

Maintain clean data and remove duplicate records.

Coordinate reporting for marketing ROI and admissions conversion analysis.

Ensure confidentiality of applicant information

Prepare admissions reports as requested

Support audit or partner documentation requirements

Key Performance Indicators (KPIs)

Number of enquiries handled

Response time to enquiries

Consultation bookings

Follow-up completion rate

CRM data accuracy

Lead-to-application conversion rate

Application-to-enrolment conversion rate

Accuracy and completeness of admissions documentation

Timeliness of processing applications

Requirements

Diploma or Bachelor’s degree in Business Administration, IT, Marketing, or related field.

1–3+ years in admin, data entry, sales support, call centre, or CRM support roles.

Experience in the education sector is preferred.

Strong attention to detail and comfort with spreadsheets/system data.

Good communication skills in Lao and basic English.

Reliable, organised, and disciplined.

Strong interpersonal skills and confidence speaking with parents/students.

Organised and detail-oriented

Comfortable using Microsoft Office, messaging tools, and CRM systems.

Skills & Competencies

Sales and consultation skills

Communication and persuasion

Customer service mindset

Teamwork and professionalism

Data accuracy and administration (CRM)

Reporting and tracking

Follow-up monitoring

Coordination skills

Working Relationships

Internal:

Admissions & Marketing Manager

Academic Director

Programme Leader

Finance (for tuition coordination)

Operations & Administration (for onboarding coordination)

External:

Prospective students and parents

School counsellors (when required)