Technical support & product planning for in-house developed products Advertising Platform Planning & Operations-Ad Platform Planning Department,Global Ad Division (GAD)

Job Description:

Business Overview

We are part of a group that operates a wide range of businesses, including internet-related ventures centered on e-commerce, as well as finance and telecommunications. Among these, our advertising business-which leverages IDs, data, and media-not only contributes to the overall revenue of the group, but also plays a crucial role in supporting the marketing efforts of our participating business partners.

Within this organization, we are involved in every aspect of the advertising platform, from planning and development to implementation and utilization support for each business and client.

Department Overview

As the in-house platform team driving the business of the ad-serving platform “RUNA,” we provide RUNA to companies and businesses across the Rakuten Group. Aiming to increase company-wide advertising revenue, our department supports the technology, planning, and implementation of RUNA to help each business enhance the value of its products and ad inventory.

Leveraging the powerful assets of the Rakuten Ecosystem, our mission is to build one of Japan’s leading digital advertising ecosystems.

Position:

Why We Hire

Our digital advertising business continues to grow steadily, but we must constantly respond to diverse client needs and keep pace with increasingly complex ad technologies. We are therefore seeking new teammates to help elevate overall platform quality and enhance customer satisfaction. In this role, you’ll have significant autonomy and the opportunity to fully leverage your technical expertise and problem-solving skills. It’s a pivotal position directly tied to driving business growth.

Position Details

You will play a key role in ensuring new RUNA features are smoothly adopted and fully utilized by users. Throughout the entire release cycle for each feature, you will help plan and execute strategies that drive user success, contributing to higher user engagement and stronger product adoption and retention.

• 1. Onboarding strategy planning and execution
• - For each feature release, design effective onboarding strategies tailored to the target user segments.
• - Create and update onboarding materials such as tutorials, help articles, and FAQs based on the strategy.
• - Analyze usage data and feedback to propose and implement improvements to the onboarding process.

• 2. Collaboration with the product development team
• - Work closely with the development team from the planning and development stages, providing user-centric feedback on new features.
• - Coordinate and execute onboarding-related tasks in line with the feature release plan.

• Work Environment
• A small, high-caliber team of professionals in their early 30s to 40s.

Mandatory Qualifications:

• Candidates with either of the following experience:
• 1. 3+ years in customer success, product support, onboarding, or equivalent roles for IT/Web services
• 2. 3+ years in SaaS product implementation support and driving usage/adoption"

Desired Qualifications:

• - Experience planning, designing, and operating onboarding programs for new features
• - Experience using marketing automation (MA) and CRM tools
• - Basic knowledge of product management and development processes
• - Basic knowledge of HTML/CSS/JS (useful for creating onboarding content)

Other Information:

Additional information on Location

Futako Tamagawa Rise Office

2-21-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification

• English Requirement: Yes
• *TOEIC, TOEFL, IELTS, etc.
• *Details will be provided if you proceed to the selection process.

#business #marketing #PR #globaladdiv

Languages:

English (Overall - 4 - Fluent), Japanese (Overall - 4 - Fluent)