Vice President, Marketing Creative & Operations

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.

The Impact You Will Make

This is a transformational executive leadership opportunity. As VP of Marketing Creative and Operations, you will evolve Risepoint’s creative studio into a high-performance, AI-enabled Content House — reshaping how the company builds, operates, and scales brand and content across an 80+ partner portfolio. You will lead a multidisciplinary team of 50+ and serve as a key voice at the senior leadership table. This leader reports to the SVP of Channels Marketing and partners closely with senior leaders across Paid, DX, Lifecycle, and Field Marketing.

How You Will Bring Our Mission to Life

What You Will Do

Sets enterprise-level brand and content strategy, then builds the organization to execute it

Transforms creative organizations into modern, AI-powered content studios at scale

Thinks in content systems and platforms, not one-off campaigns

Brings the operational command to manage capacity, implement tools, and build scalable workflows across a 50+ person organization

Connects creative output directly to enrollment outcomes, CAC reduction, and partner performance

1. Department Strategy & Organizational Vision

Define and own the multi-year strategic vision for Marketing Creative and Operations, aligned to Risepoint’s growth objectives and partner success metrics

Lead the transformation of the creative function into a high-performing Content House: clear structure, governance, velocity, and measurable impact

Establish the operating model, governance framework, and decision-making principles that allow a 50-person team to move with speed and quality

Serve as executive sponsor for AI integration — embedding intelligent tooling into video, copy, design, and workflow as a strategic default, not an experiment • Champion implementation and usage of CMP and DAM platform investments

2. Content Strategy & the Content Machine

Own an integrated content strategy across all formats and channels, aligned to the student enrollment journey from awareness through decision

Build a modular, scalable content system enabling meaningful personalization across 80+ partners without rebuilding from scratch

Establish editorial standards, taxonomies, and brand voice frameworks that balance partner differentiation with operational efficiency

Oversee the full video spectrum: from high-production partner storytelling to AI-assisted, performance-optimized content

Ensure all content is performance-driven, search-optimized, and built in partnership with SEO/GEO, Paid Media, Lifecycle and Field Marketing

3. Partner Brand & Creative Strategy

Develop partner-specific brand platforms, messaging architectures, and campaign strategies that authentically differentiate universities and drive enrollment

Guide creative direction at the portfolio level: ensuring work is on-brand, compelling, and performance-focused at scale

4. Operational Excellence & Delivery at Scale

Lead and continuously evolve the creative project management function: intake, prioritization, scoping, and delivery across a high-volume studio

Build and maintain a capacity model tied to growth targets, with clear visibility into resourcing thresholds and outsourcing decisions

Drive cross-functional workflows that protect quality, speed, and partner satisfaction

Own performance dashboards: cycle time, rework rate, and throughput

Lead new partner and program launches as a senior operational and creative executive

Continuously evaluate and adopt tools and AI capabilities that meaningfully improve throughput and quality

5. Team Leadership & Talent Development

Build, lead, and inspire a multidisciplinary team of 50 — designers, writers, content strategists, video editors, project managers, and creative operations leaders

Define clear organizational structure, career paths, and growth opportunities that attract and retain top creative and operational talent

Develop direct reports into senior leaders capable of running significant functions independently

6. Vendor & Partner Ecosystem

Define and manage the outsourcing model for incremental capacity: agency partners, freelance networks, and production vendors

Build a partner ecosystem that extends the team’s capabilities without compromising brand standards

7. Budget, Performance & Executive Accountability

Provide executive-level reporting on team performance, impact, and strategic progress to SVP and C-suite stakeholders

Advocate for resources, headcount, and tools when data and strategic rationale support the investment

What Success Looks Like

A fully operating Content House model within the first 12 months: defined structure, governance, workflows, and measurable output velocity

AI tooling embedded as standard capability across creative, copy, and video production — not a pilot

Modular content system live and serving 80+ partners with meaningful personalization

Direct line of sight from creative output to enrollment metrics, CAC reduction, and partner performance

A team of senior leaders developed and capable of running their functions independently How Impact Will be Measured

Studio throughput and cycle time reduction year-over-year

Rework rate and quality scores across partner deliverables

Partner satisfaction with creative output (survey-based)

Enrollment and CAC performance attributed to creative channels

AI-enabled capacity gains versus headcount cost

Team retention and internal promotion rates

What You’ll Bring to the Team

Experience That Matters Most

15+ years of progressive experience in integrated marketing or brand management

7+ years in senior executive leadership overseeing both creative strategy and creative operations at scale

Proven track record leading and developing teams of 40–60+ across multidisciplinary functions

Demonstrated success defining enterprise-level strategy and transforming how large organizations operate

Experience driving organizational transformation: operating model redesign, AI integration, and workflow modernization

Deep expertise in brand strategy, messaging architecture, and integrated content strategy across multiple brands or partners

Proven ability to build and operationalize modular content systems at scale

Experience managing significant budgets and connecting creative investments to measurable business outcomes

Proficiency in Workfront or comparable enterprise project management platforms

Background in performance marketing environments where creative is directly tied to enrollment or acquisition metrics

Experience That’s Great to Have

Experience in EdTech, higher education, or a multi-partner/franchise marketing environment

Hands-on familiarity with AI creative tools (generative image, video, and copy) • Experience standing up a Content Management Platform (CMP) or Digital Asset Management (DAM) system at scale

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Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.