VP, Content Products

Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.

Newsweek is transforming from a publisher optimized primarily for audience reach into a company focused on building habitual audience relationships, first-party data assets, subscriptions, and high-value commercial products.

The VP, Content Products will help drive that transformation. This role owns the end-to-end strategy, development, launch, performance, and commercial success of Newsweek's portfolio of content products, including franchises, tentpoles, appointment journalism, interactive products, and other recurring editorial products.

The is responsible for creating products – in partnership with the Publishing Leadership – that move audiences up the loyalty ladder, from Casual Readers to Super Loyal Readers, creating known users, increasing subscription opportunities, and generating meaningful commercial value.

This is neither a traditional editorial, role nor is it a traditional product-management role. We are seeking a leader capable of identifying audience opportunities, defining product concepts, building business cases, aligning cross-functional stakeholders, and driving measurable audience and commercial outcomes.

The role serves as the business owner for Newsweek's content-product portfolio and works across multiple core teams. This includes Editorial, Engineering, Sales, Audience Development, Subscriptions, Analytics, Marketing, and First-Party Data teams. This role serves as the final business owner for content-product prioritization and recommends launch, investment, scaling, and retirement decisions to the Chief Content Officer.

Key Responsibilities:

Own the Content Product Portfolio

Develop and manage Newsweek's portfolio of recurring audience products.

Evaluate opportunities, prioritize investments, allocate resources, and recommend which products should be launched, expanded, revised, or retired.

Build and maintain a clear content product roadmap aligned with company strategy.

Accountable for the audience impact, growth, and commercial performance of the portfolio, including recommendations on investment priorities, resource allocation, and product lifecycle decisions.

Drive Audience Habit Formation

Own the audience outcomes associated with content products.

The primary objective of the role is to design, launch, and scale products that increase audience frequency, accelerate movement up the loyalty ladder, and create future subscribers and known users.

Ensure every product has a clear answer to:

What repeat behavior are we trying to create?

Why will audiences return?

What audience need is being met?

What loyalty movement should this generate?

Work with Engineering Project Managers, Editorial, and Analytics teams to improve return frequency, engagement, and loyalty progression.

Champion the company's audience-loyalty framework and ensure product decisions support long-term audience relationship building.

Lead Product Marketing Strategy

Act as the product marketer for Newsweek's audience products. Define:

Target audiences

Product positioning

Value propositions

Launch plans

Audience segmentation

Messaging strategies

Growth opportunities

Work closely with Marketing, Audience Development, Social, Editorial, and Communications teams to maximize product adoption and audience growth.

Ensure products are packaged and promoted effectively across all owned and distributed channels.

Build the Commercial Case

Develop business cases for new product investments. Work closely with:

Sales

Strategic Partnerships

Advertising teams

Subscription teams

to ensure products create meaningful commercial opportunities that deliver to the sponsor’s expectations.

Identify opportunities for:

Sponsorship revenue

Advertising revenue

Subscription conversion

Audience monetization, including the development of off-page ad products (branded social)

Strategic partnerships

Maintain ownership of product-level revenue expectations and performance objectives.

Partner with First-Party Data teams to ensure products generate registrations, newsletter signups, topic follows, and other signals that increase the value of Newsweek's known-user base.

Lead Cross-Functional Product Development

Serve as the business owner throughout the product-development lifecycle.

Work directly with the above referenced core teams to move products from concept to launch and ongoing optimization.

Define product requirements, prioritize development opportunities, and work with Engineering Project Managers to deliver products that meet audience and commercial objectives.

Translate business objectives into clear product requirements and priorities. Ensure teams remain aligned around product goals and success metrics.

Define Measures of Success

Partner with Analytics, Product Operations, and Business Intelligence teams to create performance reporting frameworks.

Monitor and improve performance across:

Loyalty

First-Party Data

Subscription Performance

Commercial Performance

Build an organization-wide culture of testing, measurement, learning, and iteration.

Leadership Responsibilities

Build strong working relationships across the above referenced core teams and act as a connector across the organization.

Resolve competing priorities and drive alignment around strategic objectives.

Present recommendations and performance updates to executive leadership.

Represent the voice of the audience, the market, and the business in product decisions.

Qualifications:

Required

10+ years of experience in product management, product marketing, audience development, digital media, consulting, strategy, or general management roles

Bachelor’s degree preferred

Experience owning products or business lines with measurable growth and revenue targets

Strong understanding of audience acquisition, engagement, retention, loyalty, and monetization

Experience leading complex cross-functional initiatives

Demonstrated ability to build business cases and prioritize investments

Deep understanding of digital publishing, subscriptions, or consumer media businesses

Strong analytical, strategic, and commercial skills

Excellent communication and presentation skills

Salary range: $150,000 - $180,000 commensurate with experience

Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.