VP of Marketing (B2B SaaS)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP of Marketing (B2B SaaS) based in Canada.

• This executive leadership role offers the opportunity to shape and scale a data-driven marketing organization within a growing, private equity-backed B2B SaaS business.
• Reporting to the Chief Revenue Officer, you will define and execute the go-to-market strategy to accelerate pipeline generation, revenue growth, and long-term business value.
• You will lead a multidisciplinary marketing team and the Sales Development function, connecting demand generation, brand strategy, digital performance, and customer expansion.
• A major focus will be using AI across marketing, strengthening visibility in traditional search and AI answer engines, and improving campaign effectiveness through automation and analytics.
• You will work closely with Sales, Customer Success, Product, Finance, and executive leadership to align marketing investments with commercial priorities.
• The role requires strong financial and strategic judgment, with the ability to communicate performance and growth opportunities to senior executives and the Board.
• This is a remote leadership opportunity with travel for industry events, client and sales meetings, and leadership and Board sessions.