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Equativ

VP, Operations and Services

New York City

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hirly's read of this role

Seniority
Executive
Stated salary
$200,000 – $225,000 per year
Country
US
Work mode
On-site / unstated
First seen by hirly
2 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

Role Summary

The VP, Operations & Services is a newly created leadership role responsible for bringing together the teams that support our commercial organization and customers across Ad Operations, Traffic Management, Account Management, and Demand Optimization.

This leader will be responsible for creating greater consistency across these teams and how they work together, how they partner with Sales, and how we support our clients from the point a deal is signed through delivery and ongoing account management.

We're looking for someone who has led operations and client service teams within ad tech or digital media and understands both programmatic and direct advertising. This person should be comfortable leading at the executive level while staying close enough to the business to understand what's working, where teams are getting stuck, and what needs to change.

Teams & Scope

This role will oversee the following functions, either directly or through their respective leaders:

Ad Operations — campaign setup, trafficking, creative QA, and delivery across direct and programmatic channels

Traffic Management — inventory allocation, pacing, and campaign flow across our platforms and tools

Account Management / Client Services — day-to-day client relationships, renewals, and post-sale support across advertisers, agencies, and publisher partners

Demand Optimization — yield, pricing, and inventory optimization in support of revenue and partner goals

What You'll Do

Lead the Organization

Bring Ad Ops, Traffic, Account Management, and Demand Optimization together under a more unified operating model

Lead and develop the managers responsible for each function, with clear ownership and accountability across teams

Establish consistent goals, KPIs, reporting, and escalation processes

Create clearer ways of working across teams that have historically operated independently

Build an organization that can continue to scale as the business grows

Partner with the Commercial Organization

Serve as a senior partner to Sales leadership and ensure our operational teams are aligned with commercial priorities

Improve the handoff between Sales and post-sale teams so clients have a consistent experience from contract through campaign delivery and ongoing management

Work closely with Sales, Product, and Finance on areas including pricing, packaging, inventory, and yield

Ensure operational priorities support both revenue growth and the needs of our clients and partners

Improve How We Operate

Identify opportunities to simplify and automate campaign trafficking, QA, reporting, and other operational workflows

Establish clear service expectations around campaign delivery, issue resolution, and client responsiveness

Evaluate processes, systems, and tools and make improvements where they will have the greatest impact

Use data and operational metrics to identify issues and drive better decision-making

Introduce best practices and identify opportunities to streamline and automate processes, leveraging AI and technology to improve efficiency, scalability, and the customer experience.

Own the Client Experience

Ensure Account Management and Client Services are delivering a high level of service across the client lifecycle

Build stronger connections between operational execution, client satisfaction, retention, and growth

Step in as an executive escalation point for strategic accounts and complex operational issues

Create a culture where teams take ownership of the client experience rather than simply handing work from one function to another

Develop the Team

Build, develop, and retain strong leaders and teams across Operations & Services

Create clearer accountability, development opportunities, and career paths

Encourage collaboration across teams and regions

Set clear expectations around performance, ownership, and leadership

What We're Looking For

10+ years of experience across ad operations, revenue operations, account management, client services, or related functions within ad tech, digital media, or programmatic advertising

5+ years of senior leadership experience, including experience leading managers and multiple functions

Strong understanding of programmatic and direct advertising, including ad serving, SSPs/DSPs, trafficking, campaign delivery, and demand/yield optimization

Experience bringing together teams or functions that previously operated separately

Track record of improving processes, efficiency, and client service within a growing organization

Strong commercial mindset and experience partnering closely with Sales, Product, and Finance leaders

Comfortable using KPIs and operational data to understand performance and drive decisions

Strong communicator who can operate at the executive level while remaining close to the day-to-day business

Nice to Have

Experience within a global or multinational ad tech, publisher, or media organization

Exposure to contextual advertising, identity, or supply-path optimization

Experience working through M&A integration or organizational consolidation

Experience building or scaling a centralized operations organization

Original posting on Equativ's site ↗

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