Web Strategy & Optimization Manager

Why this role exists

Our web experience is a company asset, owned and managed by marketing. It is a strategic growth platform and our most effective engine for brand, demand, customer engagement and education, and revenue.

We are hiring a Web Strategy and Execution Lead to run it that way. This is not a website management role. It is an ownership role for a commercial platform, accountable for what the asset returns to the business.

You will set the strategy for how our web estate earns attention, converts intent, educates customers, and contributes pipeline and revenue. You will then build, test, and ship against that strategy on a permanent cycle.

Primary accountability

Increase the commercial contribution of our web estate through strategy, customer experience, conversion optimization, content, search, technology, and continuous experimentation.

What you will own

Web strategy and development

Own the strategy and roadmap for our web estate, tied directly to commercial outcomes rather than page count or release volume.

Define what the platform is for by audience and stage, from first exposure through evaluation, purchase, onboarding, and ongoing customer engagement.

Make the case for investment with a clear view of cost, return, and opportunity cost. Prioritize ruthlessly and be willing to retire what does not perform.

Build the operating rhythm: intake, prioritization, delivery, measurement, and iteration.

Conversion and growth

Own conversion performance end to end, from traffic quality through to qualified pipeline and revenue contribution.

Run a continuous experimentation program with a live hypothesis backlog, clear success criteria, and honest read-outs on what did not work.

Optimize the full journey rather than isolated pages: entry points, navigation, forms, demo and trial flows, self-serve routes, and handoffs to sales and e-commerce.

Partner with demand generation on campaign landing experiences, personalization, and lead quality.

Content and search

Own the search strategy across search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO), so we are found and cited in traditional search and in AI-generated answers.

Build the technical, structural, and content foundations that support discoverability at scale: information architecture, schema, site performance, internal linking, and content governance.

Work with brand, product marketing, and content to turn our domain expertise into web content that ranks, converts, and holds up to scrutiny from a compliance audience.

Track share of visibility against the categories we intend to lead.

User experience and customer experience

Be the advocate for the user inside the business. Know the journeys, the friction, and the drop-off points, and be able to evidence all three.

Run continuous research and feedback loops: session analysis, user testing, surveys, and direct customer input.

Raise the quality bar on usability, accessibility, and performance across every device and market we serve.

Extend the experience beyond acquisition into onboarding, education, and existing-customer engagement.

Technology and execution

Own the web technology stack and the roadmap for it, including content management, testing and personalization tooling, analytics, and the integrations that connect web to our marketing and revenue systems.

Make build, buy, and partner decisions with a clear view of speed, cost, and long-term maintainability.

Manage agency and contractor relationships where we use them, and hold them to the same standards we hold ourselves to.

Work with information technology (IT), security, and data teams on privacy, consent, resilience, and compliance requirements.

Data and measurement

Define the measurement framework for the asset: the metrics that matter, how they connect to pipeline and revenue, and how we report them.

Build the instrumentation and attribution needed to make that framework trustworthy, in partnership with marketing operations and data.

Turn analysis into decisions. Every significant change should have a hypothesis behind it and a read-out after it.

Give the wider business a clear, regular view of how the platform is performing commercially.

Who you will work with

This role sits at the center of the marketing organization and reaches across the company.

Marketing leadership. Align the web roadmap to the overall marketing strategy and investment case.

Product marketing. Translate positioning, messaging, and launches into web experiences that convert.

Demand generation. Deliver the conversion layer for campaigns, and improve lead quality as well as lead volume.

Brand. Protect and build the brand experience online, and grow our share of visibility in the categories we want to own.

Product. Connect the marketing site to the product experience, including trials, self-serve, and in-product education.

Sales. Understand what turns web interest into qualified conversations, and close the gap between the two.

Customer success. Extend the platform into customer education, engagement, and retention.

People. Support the employer brand and the candidate experience on our careers pages.

IT and data. Keep the stack secure, compliant, well-integrated, and well-instrumented.

What you will bring

Significant experience owning a commercial web estate in a business-to-business (B2B) technology, software as a service (SaaS), or FinTech environment.

A track record of measurable commercial improvement: conversion rate, pipeline contribution, revenue, or self-serve growth, with the numbers to evidence it.

Depth across conversion rate optimization and experimentation, including how to design a test, size an opportunity, and interpret a result honestly.

Strong command of search in its current form, including how AI-driven answer engines are changing discovery and what that means for content and technical strategy.

Fluency with modern web technology and analytics, enough to make good architecture and tooling decisions and to hold technical partners to account.

Experience leading through influence across marketing, product, sales, and engineering stakeholders.

Comfort operating as both the strategist and the person who ships.

How you will work

Innovative and future thinking. You look ahead of the current playbook and are already testing what comes next.

Commercially minded. You think in return on investment, not activity, and can defend your priorities in commercial terms.

Customer obsessed. You start with the user, and you can describe their journey in detail because you have watched it.

Data driven. You form hypotheses, test them, and change your mind when the evidence says so.

A strong strategic thinker. You can hold a two-year view of the platform and explain it clearly.

An excellent executor. Strategy without shipping does not count. You move quickly and finish things.

Influential. You bring stakeholders with you without needing authority over them.

Growth minded. You seek feedback, share credit, and treat failed tests as information rather than embarrassment.

Permanently experimental. The site is never finished, and you would not want it to be.

We especially like people who are obsessed by users, journeys, hypotheses, experiments, prioritization, conversion, data, and outcomes.

What success looks like in the first year

A clear, funded, and agreed strategy for the web estate, with the commercial case behind it.

A measurement framework the business trusts, and regular reporting against it.

A live experimentation program with a consistent cadence and documented learnings.

Demonstrable improvement in conversion and commercial contribution against an agreed baseline.

Improved visibility in both traditional search and AI-generated answers for our priority categories.

Benefits:

Equity a