Account Director

Description

You’re collaborative, strategic, can both build a team and nurture client relationships, have experience retaining and growing clients, and you’re looking for a new challenge in your portfolio like a business, and you’re looking for a new challenge. If this sounds like you, our Account Director role might be a fit.

As Account Director for True North, you ensure the continued success (retention and growth) of key client relationships through client relationship management, strategic direction and oversight, and internal collaboration to drive production efficiency and excellence. You understand how to build and maintain relationships with marketing decision makers in healthcare, know how to focus decisions around client business goals, and encourage new thinking and innovation in how they solve business problems. You’ll lead a multi-million dollar portfolio and you’re accountable for the financial health, growth and retention of every account in it.

You are organized and thoughtful in prioritizing efforts to support project management execution, understand how to manage budgets and ensure client and business needs are both protected financially, prioritizing work across your accounts and making sure it is delivered on time and in scope, own account budgets, forecasts and change orders so client and business needs are both protected financially, can drive account strategy and issue resolution with client decision makers, can manage reporting of the same to senior leadership, and can collaborate effectively with other internal leaders on strategic initiatives.

What You’ll Own

• •Portfolio financial health: own revenue forecasts, budgets, renewals and account-level profitability; keep accounts at or above target billing rates.
• •Scope and commercial decisions: lead SOWs, change orders, and scope recommendations
• •Delivery oversight: prioritize work across your accounts, keep projects on time, on budget and in scope, and resolve conflicts across internal teams
• •Strategic partnership: own annual growth and health plans for your accounts, lead quarterly business reviews and executive reviews, and turn performance data into recommendations tied to client business outcomes
• •Team leadership: lead and develop Account Managers and model the shift from execution to advisory
• •Growth: expand existing relationships, own new-client targets for your portfolio, and support new business pitches and RFPs

Requirements

Requirements include management of agency of record (brand strategy, creative agency, media strategy) and preferably experience working with enterprise health systems / IDNs or health plans.

Proven ability to lead complex agency of record relationships, including:

• •Communication lead with client decision makers, leaders, influencers, and day to day execution support layers which Includes: agenda guidance and refinement and leading client meetings to ensure strategic, collaborative discussions
• •Managing client needs and prioritizing requests / projects to support the execution of new project scoping and existing projects’ project managementManaging client needs and prioritizing requests and projects, including scoping new work and overseeing delivery of existing projects
• •Leading internal collaboration to ensure all teams feel supported when executing in a high-pressure environment
• •Directing client strategy by appropriately mapping out the ask and structure of an opportunity / problem and collaborating with the right SMEs to package a client facing recommendation
• •Manage contract reviews, budgets, and renewal cycles, and associated reporting to senior leadership to senior leadership, including revenue forecasts and account-level profitability
• •Experience leading account growth plans, QBRs and executive business reviews that tie marketing performance to business outcomes
• •Fluency in agency financial management: SOWs, estimates, change orders, utilization and billing rate targets
• •Collaborate with cross departmental leaders and teams on strategic growth and development initiatives, process improvements, team trainings and development within key accounts
• •Experience leading and mentoring junior team members
• •Contribute to product and service innovation and experimentation related to new and emerging tools, tactics, challenges and more in marketing to advance key client initiatives
• •Continuous learning and dedication to understanding the healthcare marketing landscape as new opportunities and challenges emerge
• •Ability to collaborate in new business pitches and RFPs for potential new accounts, ensuring prospects have trust in the ongoing relationship they’ll have with our team
• •Build and manage strategic relationships with key client decision makers, including executive leaders
• •In complex health systems, aligning executive vision with day-to-day execution

• •Ability to collaborate on marketing strategy with clients, including at the executive level, specifically digital / performance media, measurement and analytics, creative and brand strategy, and SEO to effectively move relationships and projects forward, and drive growth
• •Understanding of media performance metrics at a channel level to contribute to performance review and optimization discussions
• •Identifying client case studies

• •Excellent written, presentation, and verbal communication skills
• •The ability to perform and present in high-pressure situations
• •Self-motivated and inquisitive personality, with a proactive commitment to customer service and problem-solving approach to client services and growth
• •A minimum of 5 years healthcare or marketing agency client success experience
• •Bachelor's degree in business, sales, marketing, communications, finance, economics or a related field
• •Willingness and ability to travel occasionally for conferences and client meetings, and work exclusively from a home office when not traveling

Reporting directly to and working closely with our VP of Client Services, you will have the opportunity to have a direct and meaningful impact on the growth of key accounts and the business overall while working with an amazing team. We are looking for someone who is curious, passionate, determined, flexible, self-motivated, strategic, organized, articulate, accountable and an excellent communicator.

If you’re looking for an opportunity to make a difference and grow your career, we’d love to hear from you!

True North Custom (“TNC”) is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. TNC is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at TNC are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or generic information, family or parental status, or any other status protected by the laws or regulations of the locations where we operate. TNC will not tolerate discrimination or harassment based on any of these characteristics.

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