Brandwatch
Account Director - GERMAN speaking - (m/w/d)
Frankfurt, Germany · Remote - Germany
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hirly's read of this role
- Seniority
- Director
- Country
- DE
- Work mode
- On-site / unstated
- First seen by hirly
- 5 Oct 2026
Derived automatically from the posting. Upload your resume above to see how the role scores against it.
the posting
At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.
Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.
Empower your impact at Cision. Be seen, be understood, be you.
The role
The Account Director , Strategic Accounts is responsible for retaining, expanding, and strategically developing a portfolio of large Enterprise and Government accounts across DACH and Central Europe.
This role owns the commercial relationship, drives significant ARR expansion, delivers strong NRR performance, and develops multi-year account growth strategies. The Account Director acts as a trusted advisor to executive stakeholders, leads complex renewal and expansion negotiations, and orchestrates cross-functional resources to maximize customer value and business outcomes.
Success in this role requires exceptional executive presence, strategic account planning expertise, strong commercial acumen, and the ability to navigate complex buying environments involving procurement, legal, compliance, communications, marketing, and technology stakeholders.
Duties and responsibilities
The role is defined, but not limited to, the following:
Strategic Account Ownership
Own and manage a portfolio of strategic Enterprise and Government accounts.
Develop and execute comprehensive multi-year account plans aligned with customer business priorities.
Build trusted relationships with executive sponsors and key decision makers across business, communications, marketing, procurement, legal, and technology functions.
Maintain executive stakeholder maps and account growth strategies.
Lead quarterly and annual account reviews with internal and customer leadership teams.
Revenue Growth & Expansion
Own and deliver expansion ARR targets and renewal performance across assigned accounts.
Identify, qualify, and execute upsell, cross-sell, and strategic growth opportunities.
Build and manage a robust pipeline of expansion opportunities.
Execute complex commercial negotiations involving multiple stakeholders and business units.
Develop business cases and value-based proposals that align with customer priorities and measurable outcomes.
Renewals & Commercial Management
Lead strategic renewal planning and negotiation processes.
Proactively manage renewal risk and pricing strategies to maximize NRR performance.
Manage commercial discussions through procurement, legal, security, and compliance reviews.
Ensure accurate forecasting, pipeline management, and CRM hygiene.
Maintain inspection-ready account plans and opportunity management processes.
Executive Engagement & Strategic Selling
Lead advanced discovery and strategic conversations with C-suite and senior business stakeholders.
Understand customer business strategies, market challenges, and transformation priorities.
Position solutions based on business value and strategic impact.
Facilitate executive business reviews and strategic planning workshops.
Leverage MEDDPICC methodologies to qualify, advance, and close opportunities.
Enterprise & Government Account Management
Navigate complex procurement and regulatory frameworks.
Manage long sales cycles and multi-stakeholder buying processes.
Coordinate responses to RFPs, tenders, security reviews, and compliance requirements.
Partner with internal teams to align expansion opportunities with delivery capabilities and product roadmap priorities.
Cross-Functional Leadership
Lead a team-based approach across Customer Success, Professional Services, Solutions Consulting, Product, Marketing, Insights, and Support.
Drive account planning discipline and strategic account governance.
Provide customer and market feedback to support product innovation and go-to-market strategies.
Essential Skills and Experience
7+ years of experience in Enterprise Account Management, Strategic Account Management, Enterprise Sales, Business Development, Customer Experience or Insights Consulting.
Proven success managing large, complex Enterprise or Government account portfolios.
Demonstrated ability to consistently achieve renewal, expansion, and revenue growth targets.
Strong experience leading complex negotiations involving executive stakeholders, procurement, legal, and compliance functions.
Proven track record developing and executing strategic account plans.
Experience managing long sales cycles and multiple buying centers.
Strong forecasting discipline and commercial rigor.
Executive presence and strong stakeholder management skills.
MEDDPICC or comparable enterprise sales methodology experience.
Strong written, presentation, and communication skills.
Ability to influence across complex organizations.
Experience working with Salesforce or comparable CRM systems.
Ability to work independently in a fast-paced, growth-oriented environment.
Industry experience in Public Relations, Communications, Marketing Technology (MarTech), Digital Marketing, Media Intelligence or Social Media Analytics
Bachelor's degree or equivalent professional experience.
Fluent German and English.
Willingness to travel as required for client and internal meetings.
What We Offer
Upon joining Cision, you will immediately have access to a range of benefits that are fully or partially funded by the company and form part of your overall benefits package. These benefits include:
Capital-forming benefits and a pension fund
Flexible working hours and mobile work
Commuter card subsidy
Subsidy for our partner EGYM Wellpass to access 7,500 premium fitness and wellness options
New and modern office in Gateway Gardens, Frankfurt
Professional development in a modern and globally leading company
Insights into the international media landscape
A dynamic global team
Work independently and self-driven in an innovative environment
Value-driven culture and team-oriented working
Work from abroad for a determined timeframe
If this opportunity feels like the right fit for you, we’d love to hear from you! Please note that for this role, we are only able to consider candidates who are already based in the country of employment.
**Day-to-day preferred language with colleagues will mostly be German, however, please bear in mind that Cision is a global company, and so is our Talent Acquisition team, so please apply using a CV written in English so we can review your application**
#LI-Hybrid
Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne , Brandwatch , and PR Newswire , enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com .
Cisi
Listed on hirly, a job board. hirly is not the employer: Brandwatch is hiring for this role.
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