Account Manager, Public Relations (B2B Technology)

Account Managers on our B2B Technology team lead integrated communications programs that elevate some of the most innovative brands in enterprise technology. They manage client relationships and drive strategic initiatives across areas such as enterprise software, cloud, security, data, and AI.

In this role, Account Managers oversee multiple account teams, managing all aspects of strategic planning, media relations, content development, and client partnership. They serve as trusted advisors to clients, guiding communications programs that build awareness, strengthen credibility, and deliver measurable business impact.

Account Managers also play an important role in mentoring junior team members, contributing to new business efforts, and helping Highwire continue to define excellence in B2B technology PR and marketing.

Key Responsibilities

Media/Influencer Relations

Develop and lead comprehensive media and analyst relations strategies for B2B technology clients across enterprise, cloud, security, AI, and fintech sectors.

Cultivate strong relationships with key business, trade, and technology media outlets and industry influencers.

Guide teams in building and maintaining media lists, identifying relevant opportunities, and crafting compelling story angles.

Strategically use social media platforms to amplify earned media, engage key audiences, and enhance client visibility.

Demonstrate experience measuring ROI and impact of media and influencer engagement programs.

Identify opportunities for thought leadership through contributed content, speaking engagements, and analyst briefings.

Client Service/Management

Serve as the day-to-day client contact, managing programs from kickoff through goal achievement.

Develop strategic communications plans that drive awareness, credibility, and pipeline impact for B2B technology brands.

Set ambitious yet achievable goals based on news generation, thought leadership, and sustained coverage.

Provide proactive strategic counsel to clients, anticipating needs and managing through challenges or change.

Lead client meetings, media training sessions, and message development workshops.

Oversee budgets, staffing plans, and deliverables, ensuring quality and efficiency.

Identify opportunities to expand account scope and grow client partnerships.

Writing Proficiencies

Develop and oversee the creation of core communications materials, including press releases, bylined articles, messaging frameworks, award submissions, and briefing books.

Craft strategic, creative, and persuasive pitches that secure top-tier media coverage.

Produce content that articulates complex B2B technology concepts into clear, compelling narratives for diverse audiences.

Review and edit team materials to ensure excellence and consistency in tone, accuracy, and brand alignment.

Communicate professionally, clearly, and proactively with clients and team members.

Agency Operations

Manage 2+ direct reports, setting goals, providing feedback, and conducting performance reviews.

Foster a collaborative and inclusive team environment that encourages creativity, accountability, and professional growth.

Support new business initiatives by identifying prospective clients, contributing to pitch development, and participating in presentations.

Represent Highwire at industry and networking events, building visibility and relationships in the B2B tech community.

Model professionalism, enthusiasm, and respect in all client and colleague interactions.

Contribute to Highwire’s thought leadership through blog posts, social media engagement, and internal initiatives.

Self Development

Collaborate with senior leadership to establish and track quarterly growth goals.

Demonstrate consistent initiative in driving projects forward and problem-solving independently.

Actively seek opportunities for professional growth, skill development, and industry engagement.

Stay current on B2B technology trends and innovations to bring fresh insights to client programs.

Manage time effectively, meet deadlines consistently, and communicate proactively regarding project status.

Attend industry and professional networking events to expand knowledge and connections.

Success Factors

5+ years of PR, communications, or marketing experience in an agency environment (required)

Experience working with B2B technology clients (required) — including enterprise software, cloud, data, or AI

Established relationships with business, trade, and technology media and analysts

Proven ability to develop and lead integrated communications programs that deliver measurable business outcomes

Exceptional writing, editing, and storytelling skills

Strong project management and multitasking abilities across multiple client accounts

Experience managing and mentoring junior staff

Demonstrated success in building trusted client relationships and managing complex client dynamics

Proactive, collaborative, and resourceful problem-solver with a passion for technology and innovation

The salary range for this position is $80,000 to $105,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. #LI-Hybrid

About Highwire

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.

At Highwire, we believe that storytelling fuels transformation. We know that the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.

We ensure that every Highwire Walker has the requisite support to soar in their careers. Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

Team Empowerment

Growth Mindset

Inclusion Always

Fierce Distinction

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Highwire. Above all.

Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer:

Competitive salary with merit-based opportunities for growth

Flexible hybrid work model tailored to your schedule and lifestyle

Generous vacation policy, including extended summer and winter breaks

Early log-off on Fridays through our Empower Hours program

401(k) plan with employer matching

Comprehensive medical, dental, and vision coverage, plus FSA options

Paid parental leave benefits

Commuter benefits

Annual Growth Mindset stipend for books, events, or learning experiences

Monthly technology reimbursement

Wellness benefit program for mental and physical health

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