Igroup
Acquisition Campaign Manager
Sliema, Sliema
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hirly's read of this role
- Seniority
- Lead / management
- Country
- MT
- Work mode
- On-site / unstated
- First seen by hirly
- 4 Nov 2026
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the posting
We are looking for an Acquisition Campaign Manager to lead the planning and orchestration of high-impact marketing campaigns across our Casino and Sportsbook brands. This senior role bridges the Brand and Acquisition efforts, ensuring every campaign; from seasonal offers to major sports activations; is creative, cohesive, and performance-driven. The Acquisition Campaign Managers owns the campaign calendar, aligning multiple teams around unified messages and measurable outcomes. Working closely with the Head of Acquisition, you'll ensure that all promotions and campaigns not only drive acquisition and retention but also stay true to our brand positioning and tone of voice.
What you will do:
Team Leadership & Management
Directly manage, mentor and develop our Social Media and SEO Managers.
Oversee the strategic direction of organic search and social media channels, ensuring they integrate seamlessly into broader acquisition campaigns.
Campaign Strategy
Develop and manage the global campaign calendar across brands and markets.
Conceptualize campaign ideas and promotional mechanics tied to business goals, sport events and player insights.
Translate marketing objectives into creative briefs for Paid Media, CRM, Affiliation, and your direct reports in Social and SEO.
Ensure all campaigns balance brand coherence and commercial performance.
Project Management and Execution
Oversee end-to-end campaign delivery, from ideation and briefing to go-live and reporting.
Coordinate with Design and Tech for landing pages, banners, and on-site messaging.
Monitor timelines and dependencies to ensure seamless rollout across departments.
Partner with the Head of Acquisition to align campaign visuals and tone of voice.
Performance & Optimization
Work closely with Paid Media, CRM and Affiliation to maximize the overarching campaign impact.
Collaborate with Head of Acquisition to ensure that campaign storytelling aligns with the broader brand identity.
Partner with Product, Design and Development Teams to enhance Campaign experiences on-site.
Your Experience
5+ Years' experience across Marketing, Marketing Project Management, Growth, Content and Marketing Operations within the iGaming industry.
Proven experience managing and leading teams, specifically overseeing Social Media and/or SEO professionals.
Proven ability to lead multi-channel campaigns from strategy to execution.
Strong understanding of offers, bonuses, and player segmentation.
Excellent project management, cross functional coordination and organizational skills.
Creative thinker with a data driven mindset.
Familiarity with Project Management Tools (Monday, Jira).
Exposure to UX, Gamification or creative production workflows.
Listed on hirly, a job board. hirly is not the employer: Igroup is hiring for this role.
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