Adobe Target

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Experience - 5+ Years

Key Responsibilities

Act as the technical point of contact for Adobe Experience Cloud Business Consultants and Architects, managing technical delivery for Adobe clients across different domains.

Develop and implement Adobe Target campaigns for website optimisation and personalisation, including requirement analysis, feasibility assessment, offer coding, campaign creation, metrics, audience segmentation and quality checks.

Support UI development for client websites as required for personalisation.

Recommend technical best practices for optimising and personalising digital assets across web, tablet and mobile platforms.

Drive coding standards, reusable processes and templates to ensure quality and timely delivery.

Manage delivery priorities, timelines and stakeholder expectations.

Collaborate with Adobe consultants, client teams and QA teams to ensure successful implementation.

Lead personalisation projects, mentor team members and drive innovation in personalisation solutions.

Implement Adobe Target across web, mobile and other digital platforms.

Create and manage tests, campaigns, audiences and measurement parameters.

Key Requirements

5+ years of overall industry experience, preferably in Digital Marketing.

Minimum 2 years of experience with Adobe Target.

Experience with Adobe Target implementation using Adobe Launch or JavaScript.

Hands-on experience with Adobe Target Web SDK.

Experience with backend/server-side deployments using SDKs in Java/.NET.

Knowledge of Adobe Target APIs.

Strong JavaScript, jQuery, AJAX, CSS, HTML and Web Services/API experience.

Familiarity with UI/UX, Mobile SDK, dynamic web development, personalisation and web analytics.

Experience with React or Angular is an added advantage.

Knowledge of Chrome profiling, Lighthouse and cross-browser testing tools.

Ability to lead and mentor team members.

Adobe Target Architect Certification is an added advantage.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

• We lead with Heart , fostering empathy and trust where genuine connections and human-centric work flourish.
• We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
• And we champion Courage , inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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