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Techblocks

Adobe Target Developer

Location unstated

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hirly's read of this role

Role family
Engineering
Seniority
Mid level
Work mode
On-site / unstated
First seen by hirly
20 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

Key Responsibilities

o Develop a comprehensive strategy for web personalization aligned with business

goals and user needs.

o Analyze user data and behaviour to guide the creation of targeted, personalized

experiences.

o Define the strategic roadmap for personalization features, enhancements, and

implementation timelines.

o Collaborate with UX/UI, engineering, content, campaign, and analytics teams to

activate and optimise personalization at scale through governed workflows spanning

five business units

o Prioritize features and use cases to drive incremental value through Adobe Target.

o Lead solution architecture for Adobe Target implementations across platforms.

o Oversee a robust experimentation and testing discipline, including A/B, multivariate

test planning, reiterated execution, and analysis.

o Monitor KPIs to validate the impact of personalization efforts and inform future

roadmap decisions.

o Support data gathering improvements and solution integration with Adobe Analytics,

CDP, and CRM systems.

Required Skills, Experience, and Knowledge

o Bachelor’s degree in any field; Adobe Target Architect Certification strongly preferred

o 7+ years in technical product management roles, including 2+ years leading Adobe

Target implementations

o Deep experience with Adobe Target architecture, configuration, and campaign

execution

o Hands-on knowledge of Adobe Analytics and/or Google Analytics

o Familiarity with JavaScript, HTML, CSS, jQuery, and Data Layer structures

o Strong understanding of web analytics, user segmentation, and behaviour-driven

targeting

o Highly passionate individual and a team player, with the ability to wear a MarTech

‘scientist’ hat when working with experiments, code and data

o Experience partnering with engineering and IT to deploy integrated Martech

solutions using Agile methodologies

o Strong communication and stakeholder engagement skills, including with senior

marketing leadership

Preferred Qualifications

o Experience working in global B2B enterprise environments

o Exposure to Adobe Experience Platform (AEP) and Adobe Real-Time CDP

o Understanding of privacy and data governance considerations in personalized

marketing

o Passion for digital innovation and data-informed marketing

Original posting on Techblocks's site ↗

Listed on hirly, a job board. hirly is not the employer: Techblocks is hiring for this role.

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