Advertising Operations Specialist, Influencer Marketing - MIHA, Inc. (Secondment)(A&M)

Job Description:

Business Overview

• The MIHA Business Department is a specialized organization that promotes next-generation marketing by multiplying "influencer x on-offline marketing measures" at the Rakuten Group.
• In the rapidly changing digital era, we are developing integrated marketing that optimally connects clients and consumers by utilizing Rakuten's approximately 100 million member data, EC, and media resources.
• We support a wide range of industries, including fashion, cosmetics, entertainment, food, and regional revitalization, and our strength is that we can implement everything from social media measures to events and mass advertising in a single step.
• Individual discretion is great, and from your 20s, you have plenty of opportunities to plan and promote large projects.
• In an environment where managers can be appointed depending on their ability, you can feel real growth that moves the market through challenges.

Department Overview

• Manager
• We are leveraging influencer marketing to help our clients maximize sales while working with our sales organization.
• This position is responsible for launching the operations team to elevate the advertising operation function to the core of the business.
• While taking charge of advertising strategy design, proposal support, sales development, We will build a system that can design from proposal to delivery to improvement in a single shot.
• This position is to create a team that is directly linked to business growth from scratch.

• Members
• Participate in the launch phase of the Advertising Operations Team.
• By not only providing distribution operations, but also designing hypotheses and proposing improvements, you can acquire operational skills that are directly linked to business growth.
• Because it is the start-up period, it is an environment where you can grow with discretion.

Position:

Why We Hire

• Manager
• As our business expands, we will strengthen our advertising operations.
• We will launch an operations team to realize sales expansion, order rate improvement, unit price improvement, gross margin improvement, and productivity improvement.
• The client is Rakuten Group services (budget-large projects) and domestic and international beauty clients.
• Taking on large budget and brand projects from strategic design, We will maximize sales while linking with influencer measures.
• This position is As a person in charge of designing advertising strategies, I build a team and work with sales to create a “selling mechanism and a productive flow.” We will drive business growth from both strategy and execution.

• Members
• This is a recruitment for strengthening the advertising operation function. Main clients are Rakuten Group services and domestic and international beauty brands.
• By being involved in large budget projects and brand projects, You can develop your advertising management skills with a strategic perspective, not just operational operations.

Attraction

• Manager
• - Official of Operations Team
• - Enables involvement in large-scale budget projects for Rakuten Group services from strategic design Be involved in domestic and international beauty brand projects
• - Experience of setting up an advertising operations team
• - Influencer Measures × Ad Integration Design
• - Scope of influence that can be taken up to sales development

• Members
• - Experience in operating services related to the Rakuten Group Participation in domestic and international beauty brand projects
• - Proposal ~ Improvement can be experienced in one go Improvement of operation capability of hypothesis verification type "Expanding career to future strategic design/management"

Position Details

• Manager
• - Design a single-shot flow from proposal to delivery, report to improvement
• - Supporting large projects (seats in business meetings, distribution strategies, reports)

• - Player business (for a certain period of time)
• - Strengthening sales advertising literacy
• - Recruitment/Nurture

• Members
• - Advertising operation / setting practice (Meta, Google, TikTok, X are the main media)
• - Daily/Weekly Numerical Monitoring
• - Hypothesis and test execution
• - Reporting / Improvement suggestion
• - Execute Creative Verificatio

Work Environment

• Organizational Structure
• - Number of people 15 people
• - Age group: Early 20s to Early 30s
• - New graduation ratio: Half

• Background of Mid-career Employees
• Members from various backgrounds, such as advertising agencies, telecommunications companies, human resource industry, and Web media sales, are active.
• We are challenging new marketing areas centered on SNS and influencers, utilizing the proposal and negotiation power cultivated in our previous job.

Even if you have no experience in the industry, it is an environment where flexible ideas and action skills are evaluated.

• Career path of mid-career employees who are active
• After joining the company in the middle, many employees were promoted to team leader and manager in 2〜3 years after producing results as a proposal sales for SNS measures.
• Led by new client development and large-scale campaigns, he is active in both business growth and team development. It is an environment where management is assigned early according to results.

Mandatory Qualifications:

• Manager
• - 5+ years of experience in SNS or video advertising
• - Advertising experience of over 10 million yen per month
• - Practical experience with both Meta and Google media Experience in designing and restructuring account structures Experience in building operational flow or standardizing business
• - Member development or management experience Experience in building a mechanism for manual maintenance and knowledge sharing
• - Operation experience linked to influencer measures
• - Organization/Team Startup Experience

• Members
• - 1 year experience in SNS or video advertising
• - Practical experience with Meta or Google management screens
• - Daily/Weekly numerical monitoring experience Basic data analysis skills (Excel/Spreadsheet, etc.)
• - Reporting / Proposing improvements

Desired Qualifications:

• Manager
• - Operation experience linked to influencer measures
• - Organization/Team Startup Experience

• Members
• - EC/Beauty Operation Experience
• - Creative Verification Experience

Other Information:

Additional information on Location

Futako Tamagawa Rise Office

2-21-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on Secondment

• Joined Rakuten Group, Inc. and then transferred to MIHA, Inc.
• *All work rules and evaluations are the same as those of Rakuten Group, Inc.

Additional information on English Qualification

• English Requirement: Yes
• *TOEIC, TOEFL, IELTS, etc.
• *Details will be provided if you proceed to the selection process.

• Rakuten Group, Inc. Homepage Link
• - Benefits: https://corp.rakuten.co.jp/careers/benefit/
• - Recruitment Information: https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed
• - Rakuten Culture: https://corp.rakuten.co.jp/careers/culture/

#business #marketing #PR #customersupport #DigitalMarketing #adandmedia

Languages:

Japanese (Overall - 4 - Fluent)