AI Coach

Job Title: AI Coach

Department: Operations

Location: Head Office: Pioneer House, Morton Park, Darlington (Hybrid available after probation)

DBS Check: Required

Salary: £36,050 - £41,200 per annum

Bonus: Cohort Success & Progression Bonuses

Who We Are

We are an Ofsted Outstanding provider of apprenticeships in the IT, Tech, and Digital sector. Our mission is to inspire learners, shape the next generation of Tech & Digital talent, and create life-changing opportunities. We innovate, grow, and focus on learner success – and we want you to join us.

The Role

As an AI Coach, you’ll use your industry knowledge and understanding of apprenticeship programmes to guide learners personally and professionally. You will motivate and influence your caseload of apprentices, helping them achieve their full potential through workshops, training, and one-to-one support.

Key Responsibilities & Role Expectations

Manage a caseload of up to 42 learners, supporting skills, knowledge, and behaviours development

Facilitate technical workshops and personal development microteaches

Evaluate and maintain high-quality programme standards; ensure accuracy and compliance

Build strong, collaborative relationships with learners, employers, and internal stakeholders

Maintain training plans, monitor progress, and provide constructive feedback

Contribute to programme improvement and learner engagement

Essential Skills & Experience

Teaching qualification (PGCE, PCET, AET) or experience in digital/apprenticeship sector

Proven experience delivering AI, Business Analysis, or Digital Transformation programmes

Strong written, verbal, and interpersonal skills; able to build rapport and provide constructive feedback

Organised, detail-oriented, and able to manage multiple tasks

Flexible, resilient, and logical in problem-solving

Confident using IT systems and databases

Desirable Skills & Experience

Degree or apprenticeship qualified in IT, Business, Data Science, or related discipline

Knowledge of AI, Business Analysis, Digital Transformation, and apprenticeship standards

Certifications: Change Management, Power Platform, or AI qualifications

Experience with modern cloud platforms (e.g., Databricks, Snowflake), coding, or digital transformation tools

Understanding of compliance, ESG, or technical frameworks is a plus

Our Benefits

At Baltic, we’re committed to creating an environment where you can thrive – professionally, personally, and socially. Voted one of the Sunday Times Top 100 Best Places to Work 2024, we’re proud of our culture, our people, and the meaningful work we do every day.

Here’s what you can look forward to as part of Team Baltic:

Career Development:

Fantastic progression opportunities and clear career pathways

Full training and ongoing support from our in-house Enablement Team

Tailored CPD investment including 1:1 public speaking coaching, presentation skills, and more

Culture & Work-Life Balance:

A fun, supportive environment with regular social events and team activities

Early finish every Friday – we operate a 4.5-day working week

25+ days annual leave, increasing to 30 with length of service

No weekend or Bank Holiday working

Full office closure between Christmas and New Year

Additional Life Event Day annually for those big moments that matter

Buy & Sell Holiday Scheme for extra flexibility

Health & Wellbeing:

Free, confidential mental health support through SPILL

Access to high-value wellbeing initiatives, including face-to-face sessions with a Health & Wellbeing Specialist

Local discounted gym memberships

Enhanced maternity and paternity leave (after 2 years’ service)

Recognition & Engagement:

Baltic Scratch Card Scheme – instant wins for great work

Baltic Breakfasts, competitions, and engagement days

Volunteer Day annually to give back to causes you care about

We don’t just believe in a people-first culture – we bring it to life every day. And the most exciting part? We’re only just getting started. Join us on our journey and be part of something meaningful, ambitious, and full of opportunity.

A successful AI Coach will embody our core values:

Be the Expert: Continuously deepen your understanding of apprenticeship standards, coaching practices, and industry knowledge to deliver confident, high-quality guidance. Use your expertise to help learners build the skills, knowledge, and behaviours they need to succeed in both their roles and their assessments.

Be the Customer: Put the apprentice at the centre of everything you do. Provide personalised, empathetic support that recognises each learner’s individual strengths, challenges, and goals - creating a safe environment that enables confidence and growth.

Be the Future: Embrace innovation and strive for continuous improvement in the learning experience. Use feedback, data, and insight to enhance delivery, reduce rework, and ensure our apprenticeship programmes evolve to meet future needs for learners, employers, and the wider organisation.

By living these values, you’ll help shape a future-ready workforce, build lasting relationships, and support every apprentice to achieve their full potential.

We welcome applications from candidates of all backgrounds. However, please note that we’re currently unable to offer visa sponsorship, so you’ll need to have existing right to work in the UK to be considered for this role.