Analyst & Planogram Specialist

Function:

Responsible for the design, execution, and continuous optimization of store planograms across the country's convenience network, ensuring space allocation is grounded in rigorous sales, margin, and category analysis. Main focus on translating the Category Management Strategic Plan into accurate, ready to implement planograms, and providing the analytical backbone (Nielsen data, sales/margin reports, execution index) that supports category performance improvement.

Key Responsibilities:

1- Planogram Development & Execution

Design, build, and maintain store planograms by category, format, and store cluster using Spaceman.

Execute planogram optimization routines based on sales, margin, and space productivity data.

Translate the Category Management Strategic Plan (Floor Plan, Price Positioning, Category Role) into accurate, ready to implement planograms.

Coordinate planogram rollout schedules with field/operations teams and monitor implementation compliance in stores.

Keep planogram files, product cuts, and store clusters updated in line with the range review and NPI calendar.

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2- Category & Space Analysis

Analize Nielsen Data and other market research to identify category and space opportunities.

Analize sales, costs and margin of categories, subcategories and products.

Analize prices by categories, channels and competitors.

Identify new market trends and translate them into planograms and assortment recommendations.

Evaluate planogram performance post-implementation and recommend adjustments.

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3- CR Information Systems

Manage Spaceman system and ensure data integrity across all planogram files.

Analize KPI´s Report.

Generate execution Index Report by Store, TM, Zone, Country.

Give support to the stores with the system.

Optimization and update of Pricebook.

4- Cross Functional Support

Support Category Buyer and CR Manager with data and analysis for Vendors negotiations tied to space and assortment.

Provide input on space implications of promotional activity and POP material placement.

Provide support with specific activities to Regional Category Managers and Regional C Store Manager.

Generate sales and other reports to Regional Team.

Preferred Education:

Bachelor’s degree in industrial engineering, Marketing, Business Administration or related areas

Experience:

Business analysis

Commercial, sales and/or marketing background.

Category Management and/or Merchandising experience

Retail and/or Key Account experience

Statistical data management

Understanding of marketing principles and retail merchandising fundamentals

Prior hands-on experience with planogram software (Spaceman or similar) is highly desirable

Skills:

Ability to achieve goals and meet deadlines without supervision

Big data handling

Computer Skills (MS Office)

English written and spoken.

Market studies knowledge (Nielsen, Ipsos, Dichter & Neira, Euromonitor, etc…)

Numeric and Analytical Skills

Organizational skills

Planning, project management, and time management expertise.

Price Programs

Negotiation

Spaceman or similar (advanced level required)

Competencies:

Ability to follow both written and verbal instruction with great attention to detail is essential

Effective communication skills, and demonstrate the highest level of professionalism

Self-motivated

Self-reliant

Analytical mindset with strong attention to detail, especially when validating planogram data.