Analyst, Research and Insights

ABOUT ONBOARD SPORTS ADVISORY (OSA)

Onboard Sports Advisory (OSA) is a strategic sports marketing consultancy advising global brands, rights-holders, and sports properties on commercial strategy, sponsorship valuation, activation frameworks, and performance measurement. Operating on the agency/advisory side, OSA provides objective, insight-driven advisement that helps senior leadership teams navigate complex decisions across sport, culture, and entertainment. Our work blends analytical rigor, creativity, and global experience to unlock growth and long-term partnership value.

ROLE SUMMARY

The Analyst, Research and Insights is an integral member of the OSA team, supporting the development of data-driven insights, strategic recommendations, and sports marketing initiatives across client accounts and new business opportunities.

Reporting into the Director, Sports Marketing Strategy, this role will serve as a key research and analytical resource for the team, helping translate quantitative and qualitative data into clear, actionable insights that inform client strategy, partnership decisions, and creative thinking. The Analyst will conduct research across the global sports and entertainment landscape, including properties, leagues, teams, athletes, audiences, sponsorships, cultural trends, and major global sporting events.

In addition to owning and supporting research and analytics workstreams, the Analyst will contribute to strategic and creative development, new business efforts, and day-to-day OSA team needs. This position is ideal for someone who is naturally curious, analytically minded, passionate about sports and culture, and excited by the opportunity to turn information and data into compelling stories and recommendations.

KEY RESPONSIBILITIES

Research & Analytics

Conduct quantitative and qualitative research across the global sports and entertainment landscape, including sports properties, leagues, teams, athletes, audiences, sponsorships, cultural trends, consumer behavior, and competitive activity.

Gather, organize, and analyze data from a variety of internal and external sources to identify trends, patterns, opportunities, and implications for OSA clients.

Support the evaluation of sponsorship and partnership opportunities through research, benchmarking, audience analysis, competitive assessments, and other relevant data points.

Translate complex research and data into concise, digestible insights and compelling narratives for client presentations and strategic recommendations.

Develop research reports, landscape analyses, competitive reviews, and other materials that help inform client decision-making.

Support measurement and analysis of client programs and partnerships, including the development of measurement frameworks, performance reporting, and post-program analysis.

Maintain an ongoing pulse on developments across sports, sponsorship, media, technology, consumer behavior, and culture, proactively surfacing relevant trends and opportunities to the broader OSA team.

Help identify and build new research tools, databases, trackers, and processes that strengthen OSA’s overall research and insights capabilities.

Creative & Strategy

Support the development of sports marketing, sponsorship, and partnership strategies across multiple client accounts.

Bring research and audience insights into strategic and creative development, helping ensure recommendations are grounded in data while remaining culturally relevant and actionable.

Contribute to the development of client-facing presentations, strategic frameworks, POVs, recommendations, and other deliverables.

Participate in brainstorms and working sessions, bringing relevant research, trends, case studies, and inspiration to help fuel strategic and creative thinking.

Research and develop case studies and best-in-class examples across sports, entertainment, experiential, digital, social, content, and brand marketing.

Help evaluate potential activation ideas and opportunities against client objectives, audience insights, cultural relevance, and the broader competitive landscape.

Work collaboratively with OSA and broader OBE strategy, creative, experiential, production, talent, and other teams to help develop integrated client solutions.

Business Development Support

Support OSA new business efforts through research, analysis, strategic development, and pitch preparation.

Conduct research on prospective clients, industries, categories, competitors, sports properties, and relevant marketplace trends to inform new business opportunities.

Help develop customized insights and strategic narratives that demonstrate OSA’s understanding of a prospective client’s business, audience, and opportunity within sports.

Support the creation of pitch presentations, credentials materials, case studies, and other business development deliverables.

Identify emerging categories, brands, properties, trends, and whitespace opportunities that could inform OSA’s business development pipeline and broader growth strategy.

Assist with ad hoc research and preparation ahead of prospective client meetings, industry events, and other business development opportunities.

OSA / General Support

Support day-to-day client servicing and project needs across OSA accounts, including presentations, meeting preparation, agendas, recaps, and project trackers.

Participate in internal and external meetings, helping capture key takeaways, decisions, and next steps as needed.

Help manage timelines and deliverables across multiple projects and workstreams, coordinating with OSA and broader OBE teams.

Assist with partnership and activation-related workstreams as needed, including property research, asset reviews, hospitality and ticketing analysis, and other client requests.

Contribute to internal OSA initiatives, thought leadership, capability development, and knowledge-sharing across the team.

Help maintain organized internal resources, research libraries, case studies, and materials that can be leveraged across client and new business work.

Provide general team support during high-priority client deliverables, pitches, major sporting events, and other key moments.

Participate in broader OBE initiatives and cross-functional collaboration opportunities that contribute to the continued growth of OSA and the agency.

Agency & Team Collaboration

Collaborate closely with cross-functional agency teams including finance, creative, production, strategy, operations, talent, and experiential to support integrated client programs and partnership executions.

Help manage communication, timelines, and deliverables across internal agency teams, clients, vendors, and rights-holder partners.

Contribute to internal brainstorms, activation planning sessions, and creative development discussions across sports, entertainment, hospitality, and experiential projects.

Support new business efforts through research, presentation development, and pitch preparations as needed.

Participate in internal agency initiatives and team collaboration opportunities that contribute to the continued growth of OSA and broader OBE network.

QUALIFICATIONS

1–2 years of experience in research, analytics, sports marketing, sponsorship, consulting, brand marketing, agency, or a related field preferred.

Strong interest and knowledge of the global sports and entertainment landscape.

Demonstrated ability to conduct research, synthesize information, and identify meaningful insights from quantitative and qualitative data.

Experience working with data, research platforms, audience insights, consumer research, or measurement tools preferred.

Strong proficiency in Excel and PowerPoint; experience with Google Slides and other research or data visualization tools preferred.

Ability to turn data and complex information into clear, concise, and visually compelling stories.

Familiarity with sports sponsorship, partnerships, marke