APAC Marketing Lead (Sydney or Melbourne)

About Baringa

Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding.

The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence – all powered by advanced technology, data, AI and digital innovation.

Clients value Baringa’s collaborative approach and the way its teams integrate seamlessly – all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors.

Certified as a Great Place to Work around the world, Baringa has been recognised by the Financial Times in 22 categories of its UK Leading Management Consultants rankings, and by Forbes for four consecutive years as one of the World’s Best Management Consulting Firms.

Our Clients & Marketing team are looking for an experienced Marketing Lead to join the team. This role can be based in Melbourne or Sydney

Our Clients & Marketing team brings together professionals across brand, campaigns, content, digital, communications, events and client development. We work collaboratively across sectors and regions to strengthen Baringa’s reputation, create meaningful client engagement and support the firm’s growth.

About our International Marketing team

Baringa is headquartered in London, with continued growth across Europe, the US, Asia and Australia.

As our international presence grows, we are strengthening our ability to deliver globally aligned, locally relevant marketing. We are looking for an experienced marketing professional to develop and deliver marketing plans across APAC, with an initial focus on Australia and Singapore.

Based in Sydney or Melbourne, you’ll help raise awareness of Baringa, engage priority audiences and deliver marketing initiatives that support the region’s business objectives. You will work closely with regional Partners and Directors, along with colleagues across the Clients & Marketing team (primarily based in the UK).

You will have the autonomy to shape local recommendations and progress agreed activity, while working within Baringa’s global brand, governance and investment frameworks.

Much of our work in the region supports organisations in the energy and resources sector.

What you will be doing

Strategy and planning

Develop local marketing plans aligned with Baringa’s global marketing strategy and APAC business priorities.

Partner with regional leaders and global sector marketers to identify the audiences, themes and activities that will have the greatest impact.

Assess and prioritise marketing opportunities and requests based on business value, audience need and available resources.

Manage regional marketing budgets and allocate investment effectively.

Campaigns, content development and client engagement

Develop and deliver integrated campaigns, thought leadership, case studies, digital content, webinars and other marketing initiatives.

Plan and deliver client events, roundtables, networks and corporate hospitality programmes.

Build Baringa’s profile through relevant industry events, conferences, sponsorships and speaking opportunities.

Manage local website and social media content, media relations and PR activity where required.

Stakeholder and supplier management

Build trusted relationships with Partners, Directors and sector teams across the region.

Work with global marketing colleagues to adapt global campaigns and content for local audiences and ensure regional perspectives inform global planning.

Manage agencies, industry partnerships and third-party suppliers to deliver high-quality work and maximise value.

Measurement and team contribution

Set appropriate measures of success and report regularly on marketing activity, outcomes and commercial contribution.

Keep key stakeholders informed of priorities, progress, results and upcoming opportunities.

Raise the visibility and understanding of marketing activity across the region.

Contribute to the continued development of Baringa’s global Clients & Marketing function by sharing insight, ideas and good practice.

Support the development of Baringa’s Clients & Marketing function, collaborating with colleagues in the Function and in the wider business to create a world-class team, and showcasing the value of marketing to the business.

This role reports into the International Marketing Senior Manager in the UK and is part of Baringa’s Clients & Marketing team (based primarily in the UK). You’ll work closely with Partners, Directors and colleagues across the UK, Australia and Singapore.

This is a visible, hands-on role for someone who enjoys combining strategic thinking with delivery, working with senior stakeholders and building momentum in a growing region.

Your skills and experience

Required Skills & Knowledge

Entrepreneurial, independent, willing to shape

Proven track record of developing marketing strategies and selecting the right mix of tactics to support awareness and drive business growth.

At least 5 years’ B2B marketing experience, ideally including experience within a professional services firm or a relevant sector such as Energy and Resources, Climate Change or Sustainability.

A proactive, hands-on marketer with experience developing and executing plans and a willingness to take ownership from strategy through to delivery.

Experience working within a global organisation, balancing regional priorities with global strategy and governance.

Understanding of how partnership-based organisations operate, with previous professional services experience highly desirable.

Excellent planning, organisation and project management skills, with the ability to manage multiple priorities simultaneously.

Confident using digital marketing channels, analytics and marketing technology, with an interest in applying emerging tools, including AI, to improve marketing effectiveness.

Strong commercial mindset, with the ability to measure, report on and communicate the impact of marketing activity to stakeholders.

Comfortable working with autonomy, using sound judgement to progress work, resolve issues and escalate matters when needed.

A confident relationship builder who can influence senior stakeholders and bring colleagues together across functions, sectors, geographies and time zones.

Adaptable and resilient, with the ability to reprioritise activity in response to changing business and market needs.

Professional, approachable and people-focused.

A collaborative team player who works effectively with colleagues across functions, locations and time zones, using virtual tools and ways of working to build strong relationships.

Willingness to work flexibly when required, recognising that occasional meetings outside normal business hours may be needed to collaborate with global colleagues and stakeholders.

The successful candidate will be likely from a larger professional services firm seeking a growth marketing, entrepreneurial, autonomous role linked into commercial strategy.

What a career at Baringa will give you

Putting People First.

Baringa is a People First company and wellbeing is at the forefront of our culture. We recognise the importa