Area Sales Manager – Karachi

• Job Title
• Area Sales Manager – Karachi

• The Practical Detail
• Location: Karachi, Pakistan

• Why this role matters
• In your first year as Area Sales Manager, you will lead the Karachi sales team to meet ambitious sales targets and drive the 3+1 growth objectives. This role is crucial for strengthening our presence in a key market, ensuring our products reach kitchens across Karachi with the right availability and visibility. By building strong distributor and retail partnerships, you will help Flora Food Group deliver better food solutions that meet the needs of diverse consumers in this vibrant city. Your leadership will directly impact how our culinary essentials reach more tables, supporting our mission to create delicious, nutritious, and reliable food experiences.

What you'll do

Develop and execute sales plans that align with regional strategy to meet monthly, quarterly, and annual targets.

Lead and manage a team of Distribution Sales Representatives, driving their performance and growth.

Build and maintain strong relationships with distributors, retailers, and trade partners to ensure market coverage and execution.

Monitor distributor health including return on investment, inventory levels, claims, and credit management.

Conduct regular market visits to assess product availability, visibility, pricing, and competitor activity, ensuring trade promotions and merchandising guidelines are followed.

• Performance
• You will own the sales results for the Karachi territory, delivering on primary and secondary sales targets and key performance indicators. Your data-driven approach will enable timely decisions that improve distributor effectiveness and market execution. By managing your team and resources efficiently, you will contribute to sustained business growth and operational excellence in a competitive FMCG landscape.

• Care
• This role reports to the Regional Sales Manager – South Region and involves leading a dedicated sales team focused on the Karachi market. You will collaborate closely with supply chain and trade partners to ensure smooth stock planning and delivery. Your leadership will foster a culture of accountability, compliance, and long-term partnership building, reflecting Flora Food Group’s commitment to doing the right thing for our people, partners, and consumers.

• Passion
• You will bring a genuine enthusiasm for the FMCG sector and a deep understanding of Karachi’s food culture and consumer preferences. Your curiosity about market trends and competitor activity will fuel innovative sales strategies that raise the bar for product availability and consumer satisfaction. Your role is vital in ensuring that our culinary essentials meet the evolving tastes and nutritional needs of the communities we serve.

• About you
• You have strong leadership experience managing sales teams and distributor networks in the FMCG sector, with a solid grasp of Karachi’s market dynamics. You are skilled in negotiation, communication, and data analysis, using insights to drive sales performance and team development. Your ability to work under pressure and deliver results reflects your commitment to excellence. You take pride in leading with integrity and fostering collaboration across functions.

You are genuinely interested in food culture and curious about how consumer behaviour and future food trends shape innovation. You understand that strong brands are built by anticipating what’s next in taste, nutrition and functionality, and by translating insight into meaningful consumer experiences.

• Where this could lead to
• Success in this role typically leads to broader regional sales leadership opportunities within Flora Food Group. Over time, you could progress to managing larger territories or cross-functional teams, deepening your impact on the company’s growth and market presence.

• What's next
• If this opportunity sounds exciting, we'd love to hear from you. Apply before: 16-Nov-2026

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.