Arena Growth Marketing Manager (Pittsburgh or Remote U.S.)

About Gray Swan

Gray Swan is on a mission to empower the world to use AI safely and securely. We evaluate AI models for the leading frontier labs along with building real-time threat detection and adaptive adversarial red teaming agents for teams deploying AI.

We're a team of approximately 50 people, well-funded, growing quickly. Our work directly influences how the world deploys AI agents and systems at scale..

Learn more about how we work .

About Arena

The Gray Swan Arena is where the world's top frontier labs send their AI models to be stress-tested by our community of over 15,000 red teamers..

AI Researchers, security specialists, prompt engineers, and AI enthusiasts participate in challenges that uncover vulnerabilities, reveal model weaknesses, and generate valuable safety insights. Participants are not only incentivized by recognition and prizes, but for the opportunity to directly influence the future of AI safety and security.

We're building the premier destination for AI security talent. We're looking for someone who can help us scale it.

The Role

We're looking for an Arena Marketing Manager to own user acquisition, engagement, and community growth for Arena.

This is not a traditional marketing role.

You'll be responsible for growing a highly technical audience of AI red-teamers, security researchers, hackers, builders, and AI safety enthusiasts. You'll design experiments, launch campaigns, build partnerships, manage creators and influencers, activate communities, and develop repeatable growth engines that increase participation across Arena challenges.

Success in this role means attracting more qualified participants, increasing challenge engagement, and helping Arena become the default place where top AI security talent gathers.

You'll work closely with product, research, partnerships, and leadership teams while having significant autonomy to shape strategy and execution.

What You’ll Do:

Drive User Growth

Own participant acquisition strategy across multiple channels

Design and execute growth experiments across social, influencer, community, partnership, event, and paid channels

Identify high-performing acquisition channels and scale what works

Build repeatable growth systems that increase registrations, challenge participation, and retention

Own Challenge Launch Marketing

Develop and execute go-to-market plans for Arena challenges

Lead challenge announcements, launch campaigns, and ongoing promotional efforts

Coordinate with AI lab partners and internal teams to maximize visibility and participation

Create launch playbooks that improve performance over time

Build and Grow the Arena Community

Own Arena's community presence, particularly within Discord

Develop engagement programs, events, activations, and community initiatives that increase participation and retention

Foster a culture that attracts elite AI red-teamers and technical contributors

Surface community insights that improve both marketing and product decisions

Expand Partnerships & Influencer Programs

Grow relationships with creators, researchers, security experts, and technical influencers

Manage and expand strategic marketing partnerships

Develop systems to measure partnership and influencer ROI

Identify new opportunities to reach high-quality participants

Create Compelling Content

Help define Arena's consumer-facing brand voice

Translate community activity, challenge outcomes, and research insights into engaging content

Showcase how participant contributions influence AI safety and security research

Develop content that drives awareness, credibility, and participation

Measure and Optimize

Own acquisition, activation, engagement, and retention metrics

Build reporting frameworks and dashboards

Analyze campaign performance and make data-driven recommendations

Manage challenge marketing budgets for maximum impact

Support Community-Led Events

Research, plan, and execute hackathons, conferences, meetups, and other community events

Build relationships with organizations and communities aligned with Arena's mission

Use events as a channel for participant acquisition and brand building

Success in Your First 90 Days

Develop a deep understanding of Arena users and growth opportunities

Audit existing acquisition channels and marketing performance

Launch several growth experiments across multiple channels

Build a repeatable challenge launch process

Establish reporting around registrations, participation, retention, and channel ROI

Deliver measurable growth in qualified challenge participation

Who You Are:

Proven track record of driving user growth through marketing initiatives

Experience owning and executing multi-channel campaigns

Strong analytical mindset with a focus on measurable outcomes

Exceptional written and verbal communication skills

Comfortable moving quickly, operating independently, and experimenting frequently

Highly organized and capable of managing multiple projects simultaneously

Curious about emerging technologies and online communities

Bonus Points If You Have:

Experience marketing to developers, researchers, security professionals, or technical audiences

Experience growing online communities, especially Discord

Experience managing influencer or creator programs

Familiarity with AI, AI safety, cybersecurity, or adjacent technical ecosystems

Experience running hackathons, competitions, or community-driven programs

Conversion rate optimization and growth experimentation experience

If you don't meet every qualification, we still encourage you to apply. We care more about your ability to learn, execute, and create impact than checking every box.

What We Offer:

We offer a competitive compensation package designed to reward impact and incentivize growth. Our compensation philosophy is informed by our current valuation and recent industry data.

Compensation: $90,000-160,000 for Tier 1 locations (San Francisco, Seattle, Boston, NYC) and $80,000-$145,000 for Tier 2 (all other U.S. locations)

Benefits:

401k with up to 4% matching

28 days annual leave (vacation + holidays)

Health, dental, and vision coverage

Catered lunches (Pittsburgh office)

Flexible work arrangements

Visa sponsorship available for exceptional candidates

Typical Interview Process

🔎 Application review. We read everything; we’ll respond within 10 days.

🗣 Recruiter Screen. We learn about you; you learn about us.

🧑‍💻 Technical interview or Hiring Manager Interview.

💻 Role related assesment

🗣 Experience & culture interview

😇 Reference checks. We’ll reach out to 3-5 references that you provide.

📃 Offer. If it’s mutual, we move fast.

How to Apply

Submit your resume, link to your portfolio, and answer the questions on the application.