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Incard

Art & Creative Director

London

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hirly's read of this role

Role family
Design
Seniority
Director
Country
GB
Work mode
On-site / unstated
First seen by hirly
28 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

About Incard

Incard’s mission is to build the financial operating system for entrepreneurs.

We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.

Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.

Who We’re Looking For

We’re looking for an Art Director / Creative Director to define, protect, and elevate Incard’s brand for the next century.

This role owns Incard’s creative vision end-to-end from brand foundations and storytelling to product consistency, marketing campaigns, offline experiences, and flagship events.

You’ll act as the guardian of Incard’s core values and creative standards, ensuring everything we ship product, website, content, campaigns, and events — feels unmistakably Incard .

This role is ideal for a senior creative who has worked on iconic, long-term brands and knows how to balance taste, restraint, and ambition.

What You’ll Do

Own the Incard Creative Vision

Define and evolve Incard’s long-term creative direction

Build a brand designed to last decades, not campaigns

Translate Incard’s values into a clear, consistent creative language

Brand Guardianship & Consistency

Ensure creative consistency across product, website, marketing, content, and communications

Set and enforce creative standards for typography, motion, imagery, tone, and layout

Review and approve key creative outputs to maintain a high bar

Product & Experience Collaboration

Partner closely with Product, Design, and Engineering to ensure brand alignment inside the product

Influence how Incard feels, not just how it looks

Ensure product experiences reflect Incard’s positioning: clarity, power, and confidence

Campaigns, Events & Flagship Moments

Lead creative direction for major campaigns, launches, and brand moments

Own the creative vision for offline events, founder dinners, yearly awards, and Incard flagship experiences

Ensure campaigns feel timeless, not trend-driven

Agency & Partner Management

Select, brief, and manage creative agencies and production partners

Set clear creative direction while giving agencies room to do their best work

Maintain consistency across internal and external creative teams

Creative Leadership & Culture

Act as a creative reference point across the company

Mentor designers, creatives, and collaborators

Help build a strong internal culture of taste, craft, and clarity

What We’re Looking For

10+ years of experience in Art Direction, Creative Direction, or Brand Leadership

Proven experience working on iconic, global brands or large-scale creative platforms

Strong portfolio demonstrating long-term brand thinking, not just campaigns

Exceptional taste in typography, layout, motion, and storytelling

Experience working across product, marketing, and brand ecosystems

Proven ability to lead agencies and senior creative partners

Clear communicator who can articulate vision and give precise creative feedback

Nice to Have

Experience in fintech, technology, or product-led companies

Experience shaping brands at scale or through multiple growth phases

Background in both digital and offline creative experiences

Experience working closely with founders or executive leadership

Mindset We Look For

Brand-builder mentality — you think in decades, not quarters

Strong point of view with disciplined restraint

Obsession with consistency, clarity, and craft

Low ego, high standards, and deep respect for collaboration

Comfortable saying “no” to protect the brand

Startup DNA — ambition, ownership, and accountability

Benefits:

Competitive cash-based compensation

Incard stock options

25 days of paid time off per year, plus bank holidays and your birthday off

Global health insurance and unlimited paid sick leave

Original posting on Incard's site ↗

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