Assistant Director, Communications & Marketing

[What the role is]

As part of IMDA’s Communications & Marketing Division, you will lead a team to achieve the outcomes below:

[What you will be working on]

Responsibilities

1. Strategic Communications and Branding

• •Lead the development of overarching strategic communications framework, key narratives, and integrated comms plans, working across multiple departments and stakeholders
• •Provide strategic counsel to internal teams to ensure speeches and other communication materials are aligned with strategic messages
• •Evaluate and enhance strategic communications and branding
• •Oversee and implement corporate identity guidelines to ensure brand alignment across all channels.
• •Oversee data sense-making, message testing, and media analytics to measure impact. Encourage the adoption of AI and modern tech workflows to optimize content distribution and audience engagement

2. Executive Communications and Thought Leadership

• •Develop and execute thought leadership initiatives and executive comms (speeches & presentations at events, public/media outreach) for senior leadership
• •Identify and curate high-impact speaking platforms and strategic outreach opportunities to grow IMDA’s mindshare locally and globally.

3. Corporate Communications

• •Plan and manage the production of corporate publications & collaterals (e.g., Annual Report, Impact e-newsletter, Infographics, greeting EDMs etc.)
• •Appoint and manage creative, PR and other agencies (e.g., intelligent media monitoring services, research etc.) and corresponding contracts to ensure good service standards

4. Media Engagement & Press Office

• •Oversee the full spectrum of responsibilities pertaining to media engagement – e.g. developing and implementation of the media engagement strategy, handling media queries, issues/crisis management, proactive media pitching, story ideas/bank.
• •Keep abreast of media landscapes and trends overseas to develop relevant stories and materials to secure sustained exposure and coverage for IMDA and Singapore’s infocomm and media industry
• •Where needed, manage foreign media visits to Singapore to profile the infocomm tech and media capabilities of Singapore-based businesses
• •Evaluate, measure and make recommendations on the impact of IMDA’s media efforts

[What we are looking for]

Requirements

• •Minimum 15 years of relevant experience in Public Relations/Government Comms/Public Affairs/Journalism
• •Minimum 5 years of team/staff management experience
• •Experience working with and pitching to journalists (especially, tech, media, manpower, business beats) across media channels a plus
• •Ability to understand business units’ needs and translate these needs into impactful strategic communications plans to be disseminated further
• •Creative writing and presentation skills necessary; experienced in managing senior stakeholders for public engagements
• •Highly-driven and energetic, able to thrive and deliver results in fast-paced working environment
• •Self-starter in project management, creative thinking to enable quick turnarounds on projects in a timely manner
• •Experience with managing third party agencies/vendors/suppliers
• •Ability to work well independently while being a strong team player
• •Curiosity and interest in the tech and media industry

Position will be commensurate with the candidate’s qualifications and experience.

Please note that only shortlisted applicants will be notified.

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