Assistant Integrated Marketing Manager

Job description：

Drive the development and execution of integrated marketing plans for brand & product campaigns, ensuring alignment with overall business objectives.

Lead end-to-end integrated marketing and new product launch campaigns, spanning from strategy development and cross-functional alignment to execution and performance review.

Act as a key liaison with the global team to lead campaign localization, adoption, and seamless execution in the CN market.

Manage CN consumer insights work and surveys, translating data into actionable brand strategies and overseeing end-to-end marketing campaign execution.

Maintain the marketing roadmap and calendar to strategically orchestrate the CN brand and consumer journey.

Partner with cross-functional teams, including Retail, Marketplace, E-com, and Partnerships, to ensure consistent, brand right communication across all channels that resonates with CN consumers and drives business success.

Formulate comprehensive creative briefs and manage the production of locally relevant assets, providing clear guidance to creative PMs and external creative agencies.

Plan and execute retail / PR events for store opening moments and promotions, driving in-store brand communication and campaign integration.

Oversee corporate and brand campaign PR initiatives, collaborating with PR agencies and global marketing team to maximize brand voice and media impact.

Qualifications

5 years+ experience in brand marketing.

Strong project management analytical and problem-solving skills.

Excellent communication and teamwork abilities, with experience working across global teams.

Experience in fashion, lifestyle, or luxury brands is preferred.